Private healthcare & aesthetics lead generation specialists
Private healthcare & aesthetics lead generation specialists
DRIVE NEW PATIENT LEADS FOR YOUR CLINIC ON A PAY-PER-RESULT BASIS
DRIVE NEW PATIENT LEADS FOR YOUR CLINIC ON A PAY-PER-RESULT BASIS
Our pay-per-lead campaigns connect your clinic with motivated patients actively seeking cosmetic surgery, aesthetic treatments, and specialist healthcare - and you only pay for qualified enquiries that are ready to book consultations.
What we deliver
FILL YOUR CONSULTATION DIARY, NOT JUST YOUR LEAD DATABASE
The digital strategy the Adbetter team created for us immediately started paying for itself several times over in just the first month, by delivering significant new customer revenue. It also has allowed us to open up our customer base to new audiences that I never thought would be our target audience
KIANA DJAZEB
SNATCH & GLOW
The digital strategy the Adbetter team created for us immediately started paying for itself several times over in just the first month, by delivering significant new customer revenue. It also has allowed us to open up our customer base to new audiences that I never thought would be our target audience.
KIANA DJAZEB
SNATCH & GLOW
COMPLETE LEAD GENERATION SOLUTION
We handle everything from campaign creative to lead qualification – you focus on transforming patients’ lives. Perfect for busy surgeons who need consultation-ready patients.
ONLY PAY PER QUALIFIED LEAD
No retainers, no management fees, no hidden costs – you only pay when we deliver leads that meet your qualification criteria. Every lead has verified treatment interest, confirmed budget, and realistic timeframes.
VERIFIED QUALITY LEADS
Every lead passes phone verification and multi-step qualification – no tyre-kickers, just serious patients ready to invest in their transformation. We verify treatment requirements, budget and consultation readiness.
MEASURABLE
RETURN ON
INVESTMENT
See exactly how your marketing budget translates into revenue. Track every lead’s journey with detailed analytics, showing you precisely how many consultations, treatments, and revenue your campaigns generate.
LEADS EXCLUSIVE
TO YOU
Your competitors will never see these patients. Campaigns are built exclusively for your brand, and every lead belongs to your business alone. Never resold, never shared.
FAST RESULTS,
DELIVERED
INSTANTLY
Start filling your consultation diary in as little as two weeks. Leads delivered directly to your team in real time, so you can strike while patients are motivated.
Healthcare marketing success stories
REAL RESULTS IN REAL HEALTHCARE LEAD GENERATION
REAL RESULTS IN REAL HEALTHCARE LEAD GENERATION
The global private healthcare market is projected to reach $665 billion, with cosmetic surgery among the fastest-growing segments. Our healthcare lead generation campaigns deliver qualified patient enquiries with verified budgets, clear treatment goals, and genuine intent to book consultations.
From cosmetic surgery to specialist medical treatments, we understand the patient psychology behind private healthcare decisions and how to position your clinic as the obvious choice.
KP SURGICAL
KP Surgical partnered with us to generate consultation bookings for their cosmetic surgery practice. Through strategic audience targeting and custom patient assessment funnels, we delivered exceptional results for this competitive market.
UK Vein Clinic saw dramatic improvements across all key metrics whilst scaling up ad investment by +70% year on year:
5.8x ROAS
From the campaign
10.4%
Conversion rate from click to lead
5x SURGERIES
Successfully targeted
Adbetter have proven to be a rare find – an agency that focuses on ROI for their clients as opposed to metrics that may or may not impact your bottom line. The team at Adbetter are solely focused on returns for their clients.
STEVE WHITEHOUSE
PATIENT FACILITATOR, KP SURGICAL
Adbetter have proven to be a rare find – an agency that focuses on ROI for their clients as opposed to metrics that may or may not impact your bottom line. The team at Adbetter are solely focused on returns for their clients.
STEVE WHITEHOUSE
PATIENT FACILITATOR, KP SURGICAL
MORE PRIVATE HEALTHCARE LEAD GENERATION SUCCESS STORIES:
SNATCH & GLOW
Snatch & Glow specialies in non-surgical aesthetics treatments. We helped them achieve immediate ROI through targeted campaigns and interactive patient assessment tools.
15x
ROI generated in the first month of activity
22%
consultation to paid customer conversion rate
UNDER £20
cost per new consultation enquiry
The digital strategy the Adbetter team created for us immediately started paying for itself several times over in just the first month, by delivering significant new customer revenue.
KIANA DJAZEB
DIRECTOR & FOUNDER, SNATCH & GLOW
The digital strategy the Adbetter team created for us immediately started paying for itself several times over in just the first month, by delivering significant new customer revenue
KIANA DJAZEB
DIRECTOR & FOUNDER,
SNATCH &GLOW
UK VEIN CLINIC
UK Vein Clinic saw dramatic improvements across all key metrics whilst scaling up ad investment by +70% year on year:
+87%
increase in conversion rate
+157%
increase in lead volumes
-32%
cost per lead
+86%
new patients generated
The Adbetter team have played a key role in our scale up journey this year and it is a real pleasure to work with them. They are always happy to put in the hard graft, both in terms of campaign optimisations as well as in areas across our broader lead gen/nurture strategy.
LYDIA DONALDSONGENERAL MANAGER, UK VEIN CLINIC
The Adbetter team have played a key role in our scale up journey this year and it is a real pleasure to work with them. They are always happy to put in the hard graft, both in terms of campaign optimization as well as in areas across our broader lead gen/nurture strategy.
LYDIA DONALDSONGENERAL MANAGER,
UK VEIN CLINIC
Healthcare sectors we work in
COSMETIC SURGERY & AESTHETIC CLINIC MARKETING EXPERTISE
Cosmetic Surgery
- Breast augmentation & reduction
- Rhinoplasty & facial surgery
- Tummy tucks & body contouring
- Liposuction & fat removal
- Facelift & anti-ageing procedures
- Hair transplant surgery
Aesthetic Treatments
- Dermal fillers & lip enhancement
- Laser hair removal
- Skin rejuvenation treatments
- Body sculpting & fat freezing
- Thread lifts & non-surgical facelifts
- Cellulite & stretch mark removal
Cosmetic Dentistry
- Invisalign & teeth straightening
- Dental implants & veneers
- Teeth whitening treatments
- Smile makeovers
- Orthodontic treatments
- Full mouth reconstructions
Specialist Medical Clinics
- Vascular treatments
- Laser eye surgery
- Weight loss surgery
- Private medical consultations
- Chiropractic & osteopathy
- Physiotherapy & sports therapy
- Private health screening
How we do it
OUR PROVEN PROCESS
We’ve developed a repeatable, effective approach to predictably generate high-quality leads from paid ads. Here’s how it works:
Step 1
Discovery & Strategy
We start by understanding your goals, audience, and sales process. Together, we define clear success metrics, identify the best-performing channels, and create a roadmap to achieve your objectives.
Step 2
Custom Funnel Design
We build a bespoke lead generation funnel tailored to your brand. Every element—ad creative, landing pages, and multi-step forms—is designed to pre-qualify leads against your set criteria before they reach you, saving you time and effort.
Step 3
Campaign Setup & Launch
Once your funnel is built, we’ll review it with you to ensure it’s exactly right before going live. Within days, your campaigns will begin delivering verified, high-quality leads in real time, ready for your sales team to convert.
Step 4
Lead Nurturing & Engagement
We nurture leads alongside your sales process, using email, SMS, and WhatsApp to keep them engaged and ready to convert. By integrating seamlessly with your workflow, we help maximise every opportunity to close a deal.
Step 5
Ongoing Optimisation
Our work doesn’t stop there! We continuously refine your campaigns—improving creative, targeting, and performance. By analysing deeper funnel insights, we maximise lead quality and ROI for long-term success.
Choose your model
ONE SOLUTION,
TWO WAYS TO WORK
We combine creative design, precise targeting, and data-driven insights to deliver predictable, high-quality results. Whether you want a hands-off solution or to build in-house expertise, we’ve got you covered:
Done For You
PAY PER LEAD
- Tell us your ideal lead profile and criteria, and we’ll handle the rest.
- Fixed cost per qualified lead—no setup fees or hidden costs.
- 100% done-for-you solution with no contracts.
- Start seeing results in just weeks.
- Simple, transparent pricing with no management fees or retainers.
The data the team gather, analyse, share and work with is second to none. Their in-depth and analytical knowledge of lead generation is something that would take us millennia to master.
Desmond O'Hara
Prime Lifetime
The data the team gather, analyse, share and work with is second to none. Their in-depth and analytical knowledge of lead generation is something that would take us millennia to master.
Desmond O'Hara
Prime Lifetime
Done With You
Consultancy
- Access proven strategies to build and scale lead generation funnels.
- We design and optimise campaigns while training your team.
- Strategic partnership to grow your internal capabilities.
- Perfect for long-term, sustainable growth.
- No retainers. Set your monthly ad budget, and we take a percentage as our fee.
From our first conversation, I was impressed with their command of KPIs and statistics. They are business-minded, which is oh-so-rare in this industry.
Manya Klempner
The Boxing House
From our first conversation, I was impressed with their command of KPIs and statistics. They are business-minded, which is oh-so-rare in this industry.
Manya Klempner
The Boxing House
Healthcare marketing insights
HEALTHCARE LEAD GEN
GROWTH STRATEGIES
Your questions answered
HEALTHCAREMARKETING FAQs
WHAT MAKES A LEAD
"QUALIFIED"?
"QUALIFIED"?
Every lead completes a multi-step form capturing 8-10 key data points and undergoes phone verification. We agree on your specific qualification criteria upfront to ensure leads match your requirements.
HOW LONG UNTIL WE
START SEEING LEADS?
START SEEING LEADS?
Campaigns take around two weeks to launch from contract signing. Once live, you’ll typically start receiving leads within a few days.
HOW DOES YOUR
PRICING WORK?
PRICING WORK?
Pay-per-lead clients only pay for qualified leads that match their criteria. Consultancy clients work with us to build their internal lead generation engine, paying a percentage management fee that decreases as you scale.
DO YOU WORK WITH
COMPETITORS IN THE
SAME AREA?
COMPETITORS IN THE
SAME AREA?
For local businesses, we maintain strict exclusivity zones to ensure you’re not competing with other clients for the same leads.
WHAT DO YOU NEED
FROM US TO GET
STARTED?
FROM US TO GET
STARTED?
We’ll provide a proposal including ROI forecasts with an interactive calculator and quote a cost per lead based on your criteria. Then we’ll have a discovery call to finalise your requirements.
HOW DO YOU DELIVER
THE LEADS?
THE LEADS?
Leads are delivered instantly in whatever format works best for you – from direct CRM integration to custom Google Sheets. We’ll set up the system that fits your process.
WHAT IS YOUR LEAD
REFUND POLICY?
REFUND POLICY?
We offer a transparent 7-day refund window. We’ll happily refund invalid numbers, wrong numbers, duplicates, or clearly fake leads. We verify all leads before delivery, but if any slip through that don’t meet our quality standards, we’ll refund you promptly.
HOW DO PAYMENTS
WORK?
WORK?
We use GoCardless for seamless automatic payments. Set up once, and we’ll handle the rest – whether you’re paying per lead or a monthly management fee with our consultancy package.
WHAT'S THE MINIMUM
COMMITMENT?
COMMITMENT?
Pay-per-lead is completely pay as you go with no contract. For consultancy clients, we recommend a minimum 12-month partnership to allow time for strategy development and optimisation.
CAN WE SEE EXAMPLES
OF YOUR WORK?
OF YOUR WORK?
Check out our case studies here to see how we’ve helped businesses like yours generate quality leads that convert to sales. On your discovery call, we can share live examples of funnels we have built.
HOW DO YOU ENSURECOMPLIANCE WITH HEALTHCARE ADVERTISING REGULATIONS?
We have extensive experience working with ASA, GMC, and platform-specific guidelines for healthcare advertising. All campaigns are designed with compliance in mind, ensuring appropriate disclaimers, realistic expectations, and adherence to medical standards.
HOW DO YOU VERIFY PATIENT BUDGETS AND SERIOUS INTENT?
Our multi-step qualification process includes budget verification, treatment timeline confirmation, and consultation readiness assessment. We can customise qualification criteria based on your specific treatment pricing and patient requirements.
WHAT MAKES A LEAD "QUALIFIED"?
Every lead completes a multi-step form capturing 8-10 key data points and undergoes phone verification. We agree on your specific qualification criteria upfront to ensure leads match your requirements.
HOW LONG UNTIL WE START SEEING LEADS?
Campaigns take around two weeks to launch from contract signing. Once live, you’ll typically start receiving leads within a few days.
HOW DOES YOUR PRICING WORK?
Pay-per-lead clients only pay for qualified leads that match their criteria. Consultancy clients work with us to build their internal lead generation engine, paying a percentage management fee that decreases as you scale.
DO YOU WORK WITH COMPETITORS IN THE SAME AREA?
For local businesses, we maintain strict exclusivity zones to ensure you’re not competing with other clients for the same leads.
WHAT DO YOU NEED FROM US TO GET STARTED?
We’ll provide a proposal including ROI forecasts with an interactive calculator and quote a cost per lead based on your criteria. Then we’ll have a discovery call to finalise your requirement.
CAN YOU TARGET SPECIFIC TYPES OF PATIENTS AND TREATMENTS?
Yes, we use sophisticated targeting to reach specific patient profiles – from cosmetic surgery candidates to specialist medical treatment seekers. Our qualification process ensures leads match your ideal patient criteria and treatment offerings.
WHAT ABOUT PATIENT CONFIDENTIALITY AND DATAPROTECTION?
All patient data is handled in strict accordance with GDPR and healthcare data protection requirements. We implement robust security measures to ensure all lead data is transferred securely to your clinic systems
WHAT IS YOUR LEAD REFUND POLICY?
We offer a transparent 7-day refund window. We’ll happily refund invalid numbers, wrong numbers, duplicates, or clearly fake leads. We verify all leads before delivery, but if any slip through that don’t meet our quality standards, we’ll refund you promptly.
HOW DO PAYMENTS WORK?
We use GoCardless for seamless automatic payments. Set up once, and we’ll handle the rest – whether you’re paying per lead or monthly management fee with our consultancy package.
WHAT'S THE MINIMUM COMMITMENT?
Pay-per-lead is completely pay as you go with no contract. For consultancy clients, we recommend a minimum 12-month partnership to allow time for strategy development and optimisation.
CAN WE SEE EXAMPLES OF YOUR WORK?
Check out our case studies here to see how we’ve helped businesses like yours generate quality leads that convert to sales. On your discovery call, we can share live examples of funnels we have built.
Interested?
PUT US TO THE TEST
01
BOOK YOUR DISCOVERY CALL
We’ll dig deep into your business goals and what you need from your leads. Together, we’ll set clear targets and define what success looks like for your campaigns.
02
GET YOUR FREE PROPOSAL
We analyse your market and competitors to create a custom 90-day action plan. You’ll see exactly how we’ll generate the quality leads your business needs.
03
LAUNCH YOUR CAMPAIGNS
Your campaigns will be live and generating leads within weeks. Leads flow directly to your sales team, fully qualified and ready to convert.
Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE
Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE
©2026 Adbetter Ltd, trading as Adbetter. All rights reserved. Registered Company Number: 12187430
Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE
Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE
©2022 Adbetter Ltd, trading as Adbetter. All rights reserved. Registered Company Number: 12187430