8 major benefits of PPC for chiropractors
10-second summary:
- PPC is a highly accountable form of advertising
- Connect with people who are likely to be highly interested in the your services with powerful audience targeting tools
- Keep your campaign targeted and cost-effective by serving ads only to people within a set radius of your clinic
Okay, so you’re curious about PPC for chiropractors. Let us quickly outline eight reasons pay per click advertising can be such an effective tool for promoting your business and growing your profits
One quick thing before we start…
What if we said we could manage your PPC campaigns for you – even going as far as covering your ad spend? We are an award-winning pay per click expert. And we specialise in private healthcare companies. In fact we recently helped UK Vein Clinic generate a 157% increase in lead volume and 87% increase in conversions. Get in touch to arrange a short discovery call and find out how we could help you grow your business too.
“The Adbetter team have played a key role in our scale up journey this year and it is a real pleasure to work with them. Their communication is always very clear and prompt and it is nice to be able to trust an agency to follow up in the right way. They are always happy to put in the hard graft, both in terms of campaign optimisations as well as in areas across our broader lead gen/nurture strategy.”
– Lydia Donaldson, General Manager, UK Vein Clinic
1. PPC gets results
Ultimately the main goal of any advertising is to generate revenue. Time and time again PPC has been proven to be one of the most accountable forms of advertising on the planet. You can trust us when we say that, for chiropractors, PPC is capable of generating the kind of returns that will send the happiest of shivers down your spine. Don’t believe us? Take a look at our case studies.
2. You only pay when you get results
Pay per click advertising: the name says it all. You only pay when someone clicks one of your ads. And if someone’s clicking, there’s a good chance they’re interested in your chiropractic services. Contrast that with advertising in print media or on a billboard or on local radio, where you pay for the exposure regardless of whether it generates any interest.
3. You don’t need a huge budget
Not only is pay per click advertising an efficient use of your budget, you also don’t need a huge budget in the first place to get started. With just a few hundred pounds per month you can start to generate significant returns.
4. It’s easy to find the right leads
No matter where you choose to publish your pay per click campaigns, you can expect to be given use of sophisticated audience targeting tools. For instance, you can make sure your ads are seen only by people who have browsed certain websites, people who are within a specific age bracket or people who work in a certain profession. With a little thought you can make sure your ads are served only to people who are likely to have a need for your healing hands.
5. Target your audience by location
For chiropractors, one of the best variables you can work into your audience targeting is geographic location – for obvious reasons. There’s not much point in serving your ads to people in Newcastle if your practice is based in Newquay. Set your ads to serve only to people within a set radius of your practice – let’s say 50km – and at least they will be able to get to your door relatively easily if they want to pay you a visit.
6. Understand what’s working
Pay per click platforms give you clear data on how your campaigns are performing. That gives you the opportunity to identify trends and spot the ads that are working best in terms of attracting attention. Armed with that knowledge you can double down on the stuff that’s working and ditch the stuff that isn’t. Contrast that with other forms of advertising, which has a distinctly hit-and-hope flavour to it.
7. Your leads are YOUR leads
Every new lead you uncover through your pay per click campaigns is yours to nurture a one-to-one relationship with. And an opportunity to gather data on potential chiropractor clients that your competitors don’t have. In the age of digital marketing, your own proprietary first party customer data is invaluable.
8. It’s easy to control
With pay per click advertising, it’s easy to control your ad spend. How people search for chiropractors ebbs and flows through the year. So, you can set daily, weekly, monthly or maximum budgets – and hit the pause button whenever you want a breather. Ready to resume the moment you are.
Choosing a platform
The pay per click landscape is vast. You can publish ads on YouTube, TikTok, Instagram and hundreds of millions of websites. But for chiropractors the platforms that are likely to be most effective are Google Search and Facebook.
And we’ve written comprehensive guides about how to get results.
>> Google ads for healthcare: 22 actionable tips for success
>> Facebook marketing for chiropractors: a few tips for success
Too busy? Let us take care of everything.
Running your own chiropractic business is busy stuff. Time isn’t a commodity you are particularly rich in. So let us take care of everything for you. We may even be able to cover your ad spend. Find out more about how we get results. Or get in touch to book a short discovery call.
You may also be interested in:
>> Advertising for chiropractors: what are the most effective strategies?
>> Lead generation for chiropractors: how to win more business with PPC
>> Find success with Google ads for chiropractors
>> How to find more healthcare leads and transform your business
>> Healthcare PPC services for hungry businesses
Frequently asked questions
Pay per click advertising is a highly accountable form of advertising that can generate sustainable ROI for chiropractic businesses.
Pay per click advertising can be a highly cost-effective form of advertising for chiropractors. That’s because you only pay when someone shows interest in your ad, which is different from regular forms of advertising where you pay for the placement regardless of whether it generates any interest. You can usually begin driving pay per click returns with just a few hundred pounds per month – and you can pause your ad spend at any time.
Pay per click platforms help you find leads that are likely to convert by giving you control of powerful audience targeting tools. For example, you can make sure your ads are served only to people who have browsed certain websites, people who are within a specific age bracket or people who work in a certain profession. Another effective variable for chiropractors to work into their audience targeting is geographic location – setting your campaign to display only to people within a set radius of your practice.
Choosing a pay per click advertising is an important decision for chiropractors. You can publish ads across many different platforms, including YouTube, TikTok, Instagram and hundreds of millions of websites. For chiropractors, the platforms that are likely to be most effective are Google Search and Facebook – according to award-winning pay per click advertising experts Adbetter.
