Your Microsoft search agency

DONE BETTER.

Microsoft search ads (formerly known as Bing) are great for generating results quickly, but they can quickly become an expensive waste of ad budget if they are not set up correctly. We specialise in helping businesses get the most out of their Microsoft search campaigns when working with tight budgets and strict KPIs.
Our proven Microsoft ads search strategy combines the power of Microsoft’s algorithm with an account structure built for performance and a calculated keyword selection. This ensures your ads are seen by the right customers at just the right time.

Get started with Microsoft ads today and benefit from cheaper cost per clicks and less competition than Google ads.

Don’t just take our word for it

what THEY say.

Adbetter have been very helpful in working with us to understand our ideal customer profile. They did this by implementing a wide range of tests and presenting that data back to us in a clear format to make informed decisions. The team have always been professional, practical and helpful.

Elliott Herrod-Taylor

Founder & CEO,Bunch

Adbetter’s performance marketing expertise and experience has been invaluable to GetGround as we set up and scaled our marketing operations. Their ability to optimise our previous agency’s CPL substantially within their first month working with us – right up to their present day support and insight – has been fantastic.

Finding an agency who will work hand in hand with you to achieve revenue goals was important to us – and in Adbetter we found that. Their practical, dependable approach coupled with their ability to build full lead journeys (from ad design and copy to lead capture and reporting) has made them a seamless addition to my team and one I’d recommend in a heartbeat.

Alexandra Lamport

Marketing Director, GetGround

The Adbetter team have played a key role in our scale up journey this year and it is a real pleasure to work with them. Their communication is always very clear and prompt and it is nice to be able to trust an agency to follow up in the right way. They are always happy to put in the hard graft, both in terms of campaign optimisations as well as in areas across our broader lead gen/nurture strategy. Having them share their broader experience across the market to helps us as we seek to constantly make improvements.

Lydia Donaldson

General Manager, UK Vein Clinic

As a group with a multi-million pound annual digital spend we have had the experience of working with a host of agencies big and small in addition to having an in-house team. I can confidently say, Adbetter are amongst the best in the industry – they are passionate and diligent with a keen focus on hard KPIs that matter to the business.

Zeeshaan Shah

Founding Board Member, CPIC Global

After two paid media campaign tests with other agencies failed to deliver results, I was hesitant to test again with Adbetter. But I am glad we did – we are now generating a steady flow of new customers which continues to grow as we increase the budget each month. Nearly 1 in 10 users who visit one of Adbetter’s landing pages convert to an opted-in customer expecting a phone call.

Francesco N.,

Founder, Primo Diamonds

The Adbetter team are incredibly knowledgeable, very responsive, and true partners. In our first conversation, I was so impressed with their command of KPIs and statistics; they truly get the client’s POV. They are business-minded, which is oh-so-rare in this industry. They have designed (and implemented) an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!

Manya Klempner,

Founder, The Boxing House

Adbetter handled everything from creative strategy to a full funnel media buying plan across Facebook & Google Ads. They were able to design & build a full digital marketing campaign including all ads, copy & landing pages that has been delivering a consistent stream of new customers at a significantly cheaper cost than in previous testing.

Aqib Hassan,

CCO, CPIC | Gwadar Click

Working with Adbetter, we’ve been able to maintain and grow both trial and paid subscriber numbers during an uncertain and choppy year. The team were able to integrate with our reporting workflow, which is invaluable for keeping track of our main KPIs and having a central point of truth for measuring campaign performance and success.

Tim Jarvis,

CEO & Founder, Fabrik.io

Adbetter have delivered significant increases in revenue with a strong return on ad spend across multiple brands that we’ve worked on together. They developed a cross-channel strategy that has seen year-on-year growth of over 40% at a target cost per acquisition set each month.

Gouda Rutkauskaite ,

Head Of Ecommerce, Fresh Ego Kid

Adbetter are very easy to work with and get good results. They make speedy, clear recommendations and have been great in adapting and tweaking campaigns to get the most out of our budget. Their advice and support has helped us to break new ground in our charity’s campaigning work. I’d definitely recommend working with them.

Charlie King,

Head Of Comms, Hospice UK

Leads for Dubai property are typically expensive due to the high-net worth requirements & high competition in a niche market – but Adbetter were able to deliver a consistent flow of new clients at a lead price 25% under what we were achieving with the previous agency managing the campaigns.

Hamid Jaafri,

CEO, One Investments

Since working with Adbetter, our digital paid media channels have grown to be one of our most consistent generators of high-quality leads. Our lead volumes from paid media channels have increased over 1400% whilst reducing the cost per lead by 16%.

Matthew Fawl,

Director, Alesco Property Investment

Working with Adbetter has been an absolute pleasure! They have in-depth channel knowledge, are able to suggest innovative and effective solutions that really deliver on objectives, and they get results. We were so impressed with how they helped us shape our KPIs and got under the skin of our organisation, brand and audiences. Highly recommend – we will definitely be working with them again!

Imogen Thomas,

Senior Campaign & Content Manager, Dying Matters

Why Microsoft search ads?

CAPTURE HIGH- INTENT CUSTOMERS

Microsoft paid search ads offer a way to leapfrog to the top of search results for keywords relevant to your business, capturing customers who are actively searching for your products or services and ready to purchase.
Bing is the second most popular search engine after Google. It powers Apple’s Siri and Amazon’s Alexa search, and is the default search engine on all computers running Microsoft windows.

With constant ongoing optimisation, Microsoft search marketing can quickly deliver some of the highest ROAS (return on ad spend) of all digital channels – driving revenue, increasing profitability & generating new customers.
Pull not push marketing
pull in high-intent customers who are actively searching for your product or service
Almost-instant results
paying to get to the top of relevant searches can deliver immediate results faster than organic search marketing (SEO)
Easily measurable returns
use full-funnel conversion tracking to double-down on the audience segments driving revenue

What we deliver

DRIVE SALES, 

NOT JUST LEADS

Our tailored campaigns connect your sales team with motivated prospects in your target audience, creating a steady flow of qualified leads.

COMPLETE LEAD GENERATION SOLUTION

We handle everything from ad creative and landing pages to lead qualification and delivery – you just handle the sales.

ONLY PAY PER QUALIFIED LEAD

No contracts, no management costs, no hidden fees – you only pay when we deliver leads that match your criteria.

VERIFIED 
QUALITY LEADS

Every lead passes phone verification and multi-step qualification – no time wasters, just real opportunities.

MEASURABLE
RETURN ON
INVESTMENT

Track every lead’s journey through your sales funnel with detailed analytics, showing you exactly which campaigns drive your profit and ROI.

LEADS EXCLUSIVE
TO YOU

Campaigns are built for your brand, and every lead is exclusive to your business—never resold or shared.

FAST RESULTS,
DELIVERED
INSTANTLY

Start getting leads in as little as two weeks, delivered directly to your sales team in real time.

Interested?

LET’S DO IT.

01
BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.
02
Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.
03
Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.