Law firm lead generation specialists
NEW CLIENTS FOR SOLICITORS, LAW FIRMS AND WILL WRITERS
Get pre-screened enquiries from people ready to instruct, and see exactly which campaigns turn into instructed matters.
Trusted by 60+ brands
What we deliver
FIND THE LEADS WHO NEED YOUR EXPERTISE NOW
Their in-depth and analytical knowledge of lead generation is something that would take us millennia to master, and thankfully we have nothing like that capacity due to the consistent stream of enquiries on the back of Adbetter strategies for our business.
Desmond O'Hara, Principal Adviser
Prime Wills
BUILT END TO END
From ad creative and landing pages to lead qualification and CRM delivery, we build the complete lead generation system. So your team can focus on closing.
PROPRIETARY TECHNOLOGY
Nerchr powers branded intake funnels that capture liability detail for PI, contested status for family, and matter scope for commercial.
VERIFIED LAW FIRM LEADS
Phone-verified, scope-checked enquiries delivered straight to your sales team or fee earners. No triage, no tyre kickers, no out-of-time cases. Every lead is exclusive to your firm, never resold or shared.
GETS BETTER EVERY MONTH
Instructed cases feed back to the ads that produced them, so the platforms learn what a viable case looks like. Quality climbs and your cost per instructed case falls.
REGULATION-FIRST CAMPAIGNS
All campaigns reviewed against SRA Code of Conduct, transparency rules and Consumer Contracts Regulations before launch. Compliance baked in from day one.
LIVE WITHIN WEEKS
Strategy, creative, landing pages, intake funnels and tracking built and live within two weeks. New cases flowing from week three onwards.
Law firm lead generation success stories
REAL RESULTS IN LAW FIRM LEAD GENERATION
Lead flow in legal is unpredictable. DIY platforms are chipping away at the market, and there’s a growing gap between how clients search for legal help and how firms position themselves to be found. Pay per click can close that gap, but it’s a crowded auction where expensive mistakes are common.
We build compliant, conversion-focused campaigns that bring you a steady flow of high-intent enquiries from people looking for exactly the legal expertise you provide. Name your budget and we’ll do the rest.
PRIME WILLS
22% lead-to-sale conversion rate on deputyship campaigns
FINAL DUTIES
73% reduction in qualified
lead costs
LIMITLESS FINANCE
26% reduction in cost per lead, 43% lead-to-mortgage-in-principle conversion
DON'T JUST TAKE OUR WORD FOR IT…
When you work with a law firm lead generation specialist, you should expect results. We focus on the metric that matters most: revenue for your firm. Our case studies show the difference we make to your pipeline of clients and your profits, and it’s one of the reasons we’re an award-winning agency.
Legal sectors we work in
INDUSTRY-WIDE EXPERTISE ACROSS LEGAL SERVICES
We generate leads for personal injury, employment, family, private client and property law firms.
PERSONAL INJURY & EMPLOYMENT
- Accident claims
- Medical negligence
- Employment disputes
- Workplace injury
WILLS & ESTATE PLANNING
- Wills
- Lasting Powers of Attorney
- Probate, Trusts
- Court of Protection
FAMILY LAW
- Divorce
- Child custody
- Prenuptial agreements
- Financial settlements
PROPERTY LAW
- Conveyancing
- Lease extensions
- Boundary disputes
- Landlord and tenant
How we do it
OUR PROVEN PROCESS
We build and run your complete pay per click law firm lead generation system. You set the budget and we handle everything else.
Step 1
BUILD
Strategy, creative, intake funnels and tracking built around your work types and SRA permissions. Landing pages structured around the matters that pay best, qualification questions tuned to your fee earners’ triage needs, and analytics wired up so every enquiry can be traced back to the campaign that produced it.
Step 2
OPTIMISE
Instructed cases, declined enquiries and out-of-scope matters all feed back to the ad platforms. Your campaigns learn the difference between a viable PI claim and a time-barred one, between a contested family case and a quiet probate. Budget shifts to whatever wins are showing up in your case management system.
Step 3
SCALE
Your cost per instructed case trends down month after month as Nerchr accumulates outcome data. We add new work types, expand geography, and lift budget against whatever is producing the highest billable revenue.
FROM PAY PER LEAD TO PERFORMANCE PRICING
We’re performance marketing specialists, and we price like it. We offer a range of performance models, with fees tied to the qualified leads we deliver rather than a retainer for showing up. The principle is simple: we win when you do. Ask which model fits your business on your strategy call.
Lead generation pricing and packages
THREE WAYS TO WORK WITH US
Every option runs the same closed-loop system on Nerchr.
Ad budget:
Under £2,500/month
Run it yourself
NERCHR
From £49/month
Nerchr subscription
1+ month
Run your own paid ads lead generation on the platform behind every campaign we manage.
Ad budget:
£2,500 – £10,000/month
Built and run for you
Launchpad
From £995/month
Plus one-off infrastructure build
3+ months
We build your complete paid ads lead generation system and run it for 90 days. You own everything, and choose what happens next.
Ad budget:
£10,000+/month
Your full paid ads team
PERFORMANCE
Flexible models
Performance pricing & pay per lead
6+ months
Strategy, design, copywriting and media buying across multiple channels, with pricing built around the results we deliver.
Our custom technology
POWERED BY NERCHR
Nerchr is the lead acquisition technology behind every legal campaign we run. For a personal injury enquiry, it captures date of incident, liability clarity, injury detail and existing representation. For family or conveyancing work, it shifts to matter type, timeline and whether the case is contested. Your fee earner opens the file knowing exactly what they’re dealing with.
And the really clever bit? Nerchr feeds your sales outcomes straight back to the ad platforms. Every instructed case and every unqualified enquiry informs the algorithm, so lead quality climbs and your costs come down.
You won’t find Nerchr anywhere else. We built it for this.
Interested?
PUT US TO THE TEST
01
BOOK A FREE STRATEGY CALL
We dig into your business goals, your sales process and your ideal client profile. No boring sales pitch, and you’ll leave with a clear view of what we’d do differently, whether you work with us or not.
02
GET YOUR FREE PROPOSAL
We analyse your market and competitors and put together a clear plan with ROI forecasts. Get to grips with exactly what we would build for you, how it works and what results you can expect.
03
LAUNCH YOUR CAMPAIGNS
Your system goes live within a matter of weeks. Leads flow directly to your intake team in real time, fully qualified to make sure they are the right fit for the matters you take on.
Your law firm lead generation questions answered
LAW FIRM LEAD GENERATION FAQS
WHAT MAKES A LEAD “QUALIFIED”?
You want clients who are ready to instruct, not timewasters. Every lead we find for you completes a multi-step form that captures around 10 key data points. This is followed up with phone verification. We agree on your specific qualification criteria upfront so leads match your requirements before they reach your fee earners. Every lead is also scored against those criteria automatically in Nerchr, so qualification is a matter of record, not debate.
HOW DO YOU HANDLE CLIENT CONFIDENTIALITY AND DATA PROTECTION?
All prospect data is handled in strict accordance with GDPR requirements. Lead data is transferred securely to your case management system, and we segregate marketing data from any matter data already on file.
CAN YOU DISTINGUISH BETWEEN CONTESTED AND UNCONTESTED MATTERS AT THE LEAD STAGE?
Yes. For family work in particular, we can capture whether a case is contested, whether children are involved, and whether the prospect has existing representation. Probate and employment funnels are tuned similarly to the realities of those areas.
DO YOU HANDLE REGULATED AND NON-REGULATED WORK DIFFERENTLY?
Yes. We build separate funnels for regulated areas where compliance and disclosures matter more, and we keep claims work, probate and commercial matters in distinct campaign structures.
HOW DO YOU HANDLE LARGE-FIRM VS BOUTIQUE PRACTICE POSITIONING?
We tailor creative and messaging to your firm size and market position. A regional family law specialist needs different positioning to a city-centre commercial practice. Both can be served, but the campaigns look different.
HOW DO YOU DELIVER THE LEADS?
Leads are delivered in real time in whatever format works for you. Direct integration with your case management system, custom Google Sheets, or whatever fits your intake process.
DO YOU OFFER PAY PER LEAD?
Yes, two ways. In a few sectors we sell exclusive leads directly through our own consumer brands, with no setup or monthly fees at all. And on qualifying partnerships we offer performance pricing, where part of our fee is tied to the qualified client enquiries we deliver. The difference from classic pay per lead is qualification: every lead has met criteria we agree with you in writing, so you’re never paying for a name and a phone number that goes nowhere. Ask which route fits your business on your strategy call.
CAN WE TRACK RETURN ON INVESTMENT?
Yes. You get a live Nerchr dashboard plus a monthly report showing how many consultations, instructions and completed matters your campaigns generate, and what each one cost.
CAN WE SEE EXAMPLES OF YOUR WORK?
Check out our case studies to see results from real campaigns. On your strategy call we can walk you through live funnels and dashboards.
HOW DO YOU ENSURE COMPLIANCE WITH SRA AND ADVERTISING REGULATIONS?
We have extensive experience working with the SRA Code of Conduct, transparency rules, Consumer Contracts Regulations, and the ASA’s CAP Code as it applies to legal services. All campaigns are reviewed against the rules relevant to your work type before launch. We can also work to your firm’s internal compliance framework where one exists.
CAN YOU TARGET PEOPLE SEEKING SPECIFIC AREAS OF LAW?
Yes. We use sophisticated audience targeting to reach people with specific legal issues that match your areas of expertise, from PI and employment through to family, probate and commercial.
CAN YOU FILTER BY LIMITATION PERIOD OR DATE-OF-INCIDENT THRESHOLDS FOR PERSONAL INJURY?
Yes. Leads outside your limitation window are filtered at the funnel stage so your intake team isn’t triaging out-of-time cases.
CAN YOU WORK WITH FIRMS RUNNING CFAS, DBAS OR FIXED-FEE PRICING?
Yes. We’re familiar with all three models and we build the commercial messaging and qualification criteria to match how you charge.
HOW LONG UNTIL WE START SEEING LEADS?
Campaigns typically launch within two weeks of our agreement to work together. Once live, you’ll normally start receiving leads within 48 hours.
HOW DOES YOUR PRICING WORK?
We price around your monthly ad budget. Run it yourself on Nerchr from £49/month. Get a complete system built and run for you with Launchpad, from £995 a month plus a one-off infrastructure build, confirmed in your proposal. Or move to Performance, with pricing tied to the qualified leads we deliver. We’ll recommend the right starting point on your strategy call.
DO YOU WORK WITH OTHER LAW FIRMS?
We maintain strict regional exclusivity zones to make sure you’re not competing with other firms in your area for the same leads. For national or international campaigns, we will discuss any potential overlap upfront and agree terms with you before we begin working together.
WHAT'S THE MINIMUM COMMITMENT?
It depends on the option. Nerchr is monthly rolling. Launchpad is the build plus 90 days of optimisation, then you decide what happens next. Performance runs on 6-month engagements with a 90-day review point, because the closed loop needs time to build momentum and the results compound the longer it runs.
WHAT DO YOU NEED FROM US TO GET STARTED?
We start with a free strategy call to understand your goals and intake process. From there, we put together a proposal with a clear plan and an interactive forecast calculator built around your numbers. Once approved, we build and launch everything you need to begin driving results.
MORE LAW FIRM MARKETING GUIDES
Lead generation and pay per click advertising:
Advertising and marketing strategy:
Google marketing for law firms:
Facebook and social marketing for law firms:
Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB
Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB
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