I have spent over 8 years of my career mastering PPC lead generation, focusing on leveraging platforms like Google & Facebook ads to their fullest potential. Staying agency-side throughout has allowed me to keep right on the cutting edge of digital strategy, and to personally manage in excess of £10 million client ad budget. It’s safe to say I’ve done a lot of “test and learn”! This experience has enabled me to refine a digital customer generation strategy that consistently delivers results across a diverse array of businesses. While platform-specific best practices may evolve, the core marketing principles that guide my strategy remain constant. Adhering to these principles is what enables me to establish marketing systems that achieve repeatable success, time after time.”