What we do

BETTER ADS,
BETTER RESULTS.

We help businesses consistently generate high-quality leads by building custom campaigns designed to deliver real results. From ad creative to lead delivery, we handle it all—so you can focus on closing sales.

How we do it

OUR PROVEN PROCESS

We’ve developed a repeatable, effective approach to predictably generate high-quality leads from paid ads. Here’s how it works:

Step 1

Discovery & Strategy

We start by understanding your goals, audience, and sales process. Together, we define clear success metrics, identify the best-performing channels, and create a roadmap to achieve your objectives.

Step 2

Custom Funnel Design

We build a bespoke lead generation funnel tailored to your brand. Every element—ad creative, landing pages, and multi-step forms—is designed to pre-qualify leads against your set criteria before they reach you, saving you time and effort.

Step 3

Campaign Setup & Launch

Once your funnel is built, we’ll review it with you to ensure it’s exactly right before going live. Within days, your campaigns will begin delivering verified, high-quality leads in real time, ready for your sales team to convert.

Step 4

Lead Nurturing 
& Engagement

We nurture leads alongside your sales process, using email, SMS, and WhatsApp to keep them engaged and ready to convert. By integrating seamlessly with your workflow, we help maximise every opportunity to close a deal.

Step 5

Ongoing Optimisation

Our work doesn’t stop there! We continuously refine your campaigns—improving creative, targeting, and performance. By analysing deeper funnel insights, we maximise lead quality and ROI for long-term success.

What we deliver

DRIVE SALES, 

NOT JUST LEADS

Our tailored campaigns connect your sales team with motivated prospects in your target audience, creating a steady flow of qualified leads.

COMPLETE LEAD GENERATION SOLUTION

We handle everything from ad creative and landing pages to lead qualification and delivery – you just handle the sales.

ONLY PAY PER QUALIFIED LEAD

No contracts, no management costs, no hidden fees – you only pay when we deliver leads that match your criteria.

VERIFIED 
QUALITY LEADS

Every lead passes phone verification and multi-step qualification – no time wasters, just real opportunities.

MEASURABLE
RETURN ON
INVESTMENT

Track every lead’s journey through your sales funnel with detailed analytics, showing you exactly which campaigns drive your profit and ROI.

LEADS EXCLUSIVE
TO YOU

Campaigns are built for your brand, and every lead is exclusive to your business—never resold or shared.

FAST RESULTS,
DELIVERED
INSTANTLY

Start getting leads in as little as two weeks, delivered directly to your sales team in real time.

Choose your model

ONE SOLUTION,
TWO WAYS TO WORK

We combine creative design, precise targeting, and data-driven insights to deliver predictable, high-quality results. Whether you want a hands-off solution or to build in-house expertise, we’ve got you covered:

Done For You

PAY PER LEAD

  • Tell us your ideal lead profile and criteria, and we’ll handle the rest.
  • Fixed cost per qualified lead—no setup fees or hidden costs.
  • 100% done-for-you solution with no contracts.
  • Start seeing results in just weeks.
  • Simple, transparent pricing with no management fees or retainers.

Done With You

Consultancy

  • Access proven strategies to build and scale lead generation funnels.
  • We design and optimise campaigns while training your team.
  • Strategic partnership to grow your internal capabilities.
  • Perfect for long-term, sustainable growth.
  • No retainers. Set your monthly ad budget, and we take a percentage as our fee.

Real results

NO MATTER
THE CHANNEL.

We help you maximise your budget by recommending the best custom channel mix to achieve your goals. With transparent reporting and clear success metrics, we ensure you’re always in the loop and seeing measurable results.
Still the undisputed king of “pull” marketing, with over 3.5 billion searches performed a day. There’s a reason to “Google” has become a verb. 
The new kid on the block and the most downloaded app over the last 3 years. But it’s not just kids dancing anymore; 56% of users are over 25 and it boasts the highest engagement rate of all social media platforms.
The new kid on the block and the most downloaded app over the last 3 years. But it’s not just kids dancing anymore; 56% of users are over 25 and it boasts the highest engagement rate of all social media platforms.
36% of the world’s population use Facebook every month. Still the engine room of the social media world and capable of powering hugely scalable digital marketing campaigns.  
36% of the world’s population use Facebook every month. Still the engine room of the social media world and capable of powering hugely scalable digital marketing campaigns.  
Gen Z’s favourite social media platform. Its sophisticated algorithm is brilliant at pinpointing lucrative audiences that will engage well with your ads.
Gen Z’s favourite social media platform. Its sophisticated algorithm is brilliant at pinpointing lucrative audiences that will engage well with your ads.
The long-term play. A content-led strategy that takes time to see results, but can deliver some of the strongest ROI of any channel if given time to rise through the search rankings.
Google’s Display ad network (GDN) reaches 90% of global internet users. Perfect for retargeting to coax your customers down the sales funnel.
Shopping ads drive 76% of search ad spend for the eCommerce industry. It’s no wonder with shopping results showing above search on the page and driving sky-high clickthrough rates.
Shopping ads drive 76% of search ad spend for the eCommerce industry. It’s no wonder with shopping results showing above search on the page and driving sky-high clickthrough rates.
Google’s little brother in the paid search world but capable of delivering far lower costs per customer acquisition. Being the default search engine on Microsoft devices cements it as king of older audiences.
YouTube is visited by nearly a quarter of the world’s population, boasting 2 billion monthly active users. As the second largest search engine in the world, it’s perfect for bridging the gap between search intent and engaging video creative.
YouTube is visited by nearly a quarter of the world’s population, boasting 2 billion monthly active users. As the second largest search engine in the world, it’s perfect for bridging the gap between search intent and engaging video creative.
There’s no better place to connect with business professionals than on LinkedIn. With 810 million members, it has cornered the B2B digital advertising market.
There’s no better place to connect with business professionals than on LinkedIn. With 810 million members, it has cornered the B2B digital advertising market.
Has 328 million monthly users, who are highly engaged and responsive to the right type of messaging – users spend about 26% more time viewing ads compared to other leading networks.
Has 328 million monthly users, who are highly engaged and responsive to the right type of messaging – users spend about 26% more time viewing ads compared to other leading networks.
One of the most popular social media platforms in the world with Gen Z – 89% of users are under 35. Can be a great tool for connecting with your audience in fun and engaging ways.
One of the most popular social media platforms in the world with Gen Z – 89% of users are under 35. Can be a great tool for connecting with your audience in fun and engaging ways.

Who we work with

TAILORED LEAD
GENERATION, 

PROVEN RESULTS

We specialise in generating high-quality leads for businesses with a consultative sales process.
Here are the industries we deliver results for:

Don’t just take our word for it

WHAT OUR CLIENTS SAY

Adbetter have been very helpful in working with us to understand our ideal customer profile. They did this by implementing a wide range of tests and presenting that data back to us in a clear format to make informed decisions. The team have always been professional, practical and helpful.

Elliott Herrod-Taylor

Founder & CEO,Bunch

Adbetter’s performance marketing expertise and experience has been invaluable to GetGround as we set up and scaled our marketing operations. Their ability to optimise our previous agency’s CPL substantially within their first month working with us – right up to their present day support and insight – has been fantastic.

Finding an agency who will work hand in hand with you to achieve revenue goals was important to us – and in Adbetter we found that. Their practical, dependable approach coupled with their ability to build full lead journeys (from ad design and copy to lead capture and reporting) has made them a seamless addition to my team and one I’d recommend in a heartbeat.

Alexandra Lamport

Marketing Director, GetGround

The Adbetter team have played a key role in our scale up journey this year and it is a real pleasure to work with them. Their communication is always very clear and prompt and it is nice to be able to trust an agency to follow up in the right way. They are always happy to put in the hard graft, both in terms of campaign optimisations as well as in areas across our broader lead gen/nurture strategy. Having them share their broader experience across the market to helps us as we seek to constantly make improvements.

Lydia Donaldson

General Manager, UK Vein Clinic

As a group with a multi-million pound annual digital spend we have had the experience of working with a host of agencies big and small in addition to having an in-house team. I can confidently say, Adbetter are amongst the best in the industry – they are passionate and diligent with a keen focus on hard KPIs that matter to the business.

Zeeshaan Shah

Founding Board Member, CPIC Global

After two paid media campaign tests with other agencies failed to deliver results, I was hesitant to test again with Adbetter. But I am glad we did – we are now generating a steady flow of new customers which continues to grow as we increase the budget each month. Nearly 1 in 10 users who visit one of Adbetter’s landing pages convert to an opted-in customer expecting a phone call.

Francesco N.,

Founder, Primo Diamonds

The Adbetter team are incredibly knowledgeable, very responsive, and true partners. In our first conversation, I was so impressed with their command of KPIs and statistics; they truly get the client’s POV. They are business-minded, which is oh-so-rare in this industry. They have designed (and implemented) an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!

Manya Klempner,

Founder, The Boxing House

Adbetter handled everything from creative strategy to a full funnel media buying plan across Facebook & Google Ads. They were able to design & build a full digital marketing campaign including all ads, copy & landing pages that has been delivering a consistent stream of new customers at a significantly cheaper cost than in previous testing.

Aqib Hassan,

CCO, CPIC | Gwadar Click

Working with Adbetter, we’ve been able to maintain and grow both trial and paid subscriber numbers during an uncertain and choppy year. The team were able to integrate with our reporting workflow, which is invaluable for keeping track of our main KPIs and having a central point of truth for measuring campaign performance and success.

Tim Jarvis,

CEO & Founder, Fabrik.io

Adbetter have delivered significant increases in revenue with a strong return on ad spend across multiple brands that we’ve worked on together. They developed a cross-channel strategy that has seen year-on-year growth of over 40% at a target cost per acquisition set each month.

Gouda Rutkauskaite ,

Head Of Ecommerce, Fresh Ego Kid

Adbetter are very easy to work with and get good results. They make speedy, clear recommendations and have been great in adapting and tweaking campaigns to get the most out of our budget. Their advice and support has helped us to break new ground in our charity’s campaigning work. I’d definitely recommend working with them.

Charlie King,

Head Of Comms, Hospice UK

Leads for Dubai property are typically expensive due to the high-net worth requirements & high competition in a niche market – but Adbetter were able to deliver a consistent flow of new clients at a lead price 25% under what we were achieving with the previous agency managing the campaigns.

Hamid Jaafri,

CEO, One Investments

Since working with Adbetter, our digital paid media channels have grown to be one of our most consistent generators of high-quality leads. Our lead volumes from paid media channels have increased over 1400% whilst reducing the cost per lead by 16%.

Matthew Fawl,

Director, Alesco Property Investment

Working with Adbetter has been an absolute pleasure! They have in-depth channel knowledge, are able to suggest innovative and effective solutions that really deliver on objectives, and they get results. We were so impressed with how they helped us shape our KPIs and got under the skin of our organisation, brand and audiences. Highly recommend – we will definitely be working with them again!

Imogen Thomas,

Senior Campaign & Content Manager, Dying Matters

Your questions answered

FAQS

Every lead completes a multi-step form capturing 8-10 key data points and undergoes phone verification. We agree on your specific qualification criteria upfront to ensure leads match your requirements.

Campaigns take around two weeks to launch from contract signing. Once live, you’ll typically start receiving leads within a few days.

Pay-per-lead clients only pay for qualified leads that match their criteria. Consultancy clients work with us to build their internal lead generation engine, paying a percentage management fee that decreases as you scale.

For local businesses, we maintain strict exclusivity zones to ensure you’re not competing with other clients for the same leads.

We’ll provide a proposal including ROI forecasts with an interactive calculator and quote a cost per lead based on your criteria. Then we’ll have a discovery call to finalise your requirements.

Leads are delivered instantly in whatever format works best for you – from direct CRM integration to custom Google Sheets. We’ll set up the system that fits your process.

We offer a transparent 7-day refund window. We’ll happily refund invalid numbers, wrong numbers, duplicates, or clearly fake leads. We verify all leads before delivery, but if any slip through that don’t meet our quality standards, we’ll refund you promptly.

We use GoCardless for seamless automatic payments. Set up once, and we’ll handle the rest – whether you’re paying per lead or a monthly management fee with our consultancy package.

Pay-per-lead is completely pay as you go with no contract. For consultancy clients, we recommend a minimum 12-month partnership to allow time for strategy development and optimisation.

Check out our case studies here to see how we’ve helped businesses like yours generate quality leads that convert to sales. On your discovery call, we can share live examples of funnels we have built.

Every lead completes a multi-step form capturing 8-10 key data points and undergoes phone verification. We agree on your specific qualification criteria upfront to ensure leads match your requirements.

Campaigns take around two weeks to launch from contract signing. Once live, you’ll typically start receiving leads within a few days.

Pay-per-lead clients only pay for qualified leads that match their criteria. Consultancy clients work with us to build their internal lead generation engine, paying a percentage management fee that decreases as you scale.

For local businesses, we maintain strict exclusivity zones to ensure you’re not competing with other clients for the same leads.

We’ll provide a proposal including ROI forecasts with an interactive calculator and quote a cost per lead based on your criteria. Then we’ll have a discovery call to finalise your requirements.

Leads are delivered instantly in whatever format works best for you – from direct CRM integration to custom Google Sheets. We’ll set up the system that fits your process.

We offer a transparent 7-day refund window. We’ll happily refund invalid numbers, wrong numbers, duplicates, or clearly fake leads. We verify all leads before delivery, but if any slip through that don’t meet our quality standards, we’ll refund you promptly.

We use GoCardless for seamless automatic payments. Set up once, and we’ll handle the rest – whether you’re paying per lead or a monthly management fee with our consultancy package.

Pay-per-lead is completely pay as you go with no contract. For consultancy clients, we recommend a minimum 12-month partnership to allow time for strategy development and optimisation.

Check out our case studies here to see how we’ve helped businesses like yours generate quality leads that convert to sales. On your discovery call, we can share live examples of funnels we have built.

Interested?

PUT US TO THE TEST

01

BOOK YOUR DISCOVERY CALL

We’ll dig deep into your business goals and what you need from your leads. Together, we’ll set clear targets and define what success looks like for your campaigns.

02

GET YOUR FREE PROPOSAL

We analyse your market and competitors to create a custom 90-day action plan. You’ll see exactly how we’ll generate the quality leads your business needs.

03

LAUNCH YOUR CAMPAIGNS

Your campaigns will be live and generating leads within weeks. Leads flow directly to your sales team, fully qualified and ready to convert.