Case Study
Bunch
Bunch is a nationwide household bill management platform that groups gas, electricity, broadband and water into one easy, predictable monthly payment. They pay, manage and optimise all your bills in one place.
THE OBJECTIVES
Generate high-intent leads at multi-4-figure monthly volumes, with a focus on scaling volumes whilst optimising down customer acquisition costs (CAC) over time.
Capitalise on the peak summer period for student leads with a large increase in ad spend budget funded via new investment.
THE APPROACH
Historical data was unreliable and not segmented into paid vs organic, so we began by implementing a robust server to server conversion tracking setup via API to ensure we were accurately tracking leads & sales all the way through the funnel on a per campaign basis.
This data was standardised and used to create a reporting dashboard suite to give us a real-time view of customer acquisition costs by campaign, allowing us to optimise performance quickly & effectively.
We created new user journeys to maximise conversion through the funnel, rebuilding everything from ad creative, landing pages, and post lead nurture email, SMS & Meta retargeting flows.
THE RESULTS
In the initial six months of activity, compared to the same timeframe in the previous year, we observed significant growth in crucial metrics, even as the ad spend investment increased substantially.
+
95%
increase in sales volumes
+
42%
increase in lead volumes
27%
click to quote conversion rate through new landing pages
Adbetter have been very helpful in working with us to understand our ideal customer profile. They did this by implementing a wide range of tests and presenting that data back to us in a clear format to make informed decisions. The team have always been professional, practical and helpful.
Elliott Herrod-Taylor, Founder & CEO,
Bunch
See more of our lead generation results.
Interested?
PUT US TO THE TEST
01
BOOK YOUR FREE STRATEGY CALL
We dig into your business goals, your sales process, and what a good lead looks like for you. No pitch, just a conversation about whether we’re the right fit.
We dig into your business goals, your sales process, and what a good lead looks like for you. No pitch, just a conversation about whether we’re the right fit.
02
GET YOUR FREE PROPOSAL
We analyse your market and competitors and put together a clear plan with ROI forecasts. You’ll see exactly what we’d build, how it works, and what to expect.
We analyse your market and competitors and put together a clear plan with ROI forecasts. You’ll see exactly what we’d build, how it works, and what to expect.
03
LAUNCH YOUR CAMPAIGNS
Your system goes live within weeks. Leads flow directly to your sales team, fully qualified and in real time.
Your system goes live within weeks. Leads flow directly to your sales team, fully qualified and in real time.