Case Study
ALESCO INVESTMENT PROPERTY
Alesco Investment Property are a UK property investment broker that specialises in buy to let opportunities in the Northern Powerhouse of the UK property market.
THE OBJECTIVES
Deliver 5-figure lead volumes every month, at a consistent cost per lead with a multi-channel digital strategy.
Ensure the quality of the leads is high enough to convert to the target cost per sale.
THE APPROACH
Created a system where cost per sale can be optimised by identifying the best performing audience, keyword & demographic segments, and maximising spend in these areas.
Implemented robust conversion tracking and custom reporting analytics to track and spot trends in relevant KPIs, allowing us to work proactively in adapting to account changes.
Utilised Dynamic Creative Optimisation techniques to test as many as 1,250 possible ad variations in every campaign, and leveraged Smart Traffic A/B testing to test over 200 landing page variants.
THE RESULTS
+
£125m
Over £125m of property sales generated from our leads (and counting!).
x
2
More than doubled conversion rates (+107%) YoY from the previous agency.
+
1,400%
1400% increase in lead volumes whilst reducing the cost per lead by 16.4%.
Since working with Adbetter, our digital paid
media channels have grown to be one of our most
consistent generators of high-quality leads. Our lead
volumes from paid media channels have increased
over 1400% whilst maintaining a low cost per lead.
MATTHEW FAWL, DIRECTOR
ALESCO INVESTMENT PROPERTY
ALESCO INVESTMENT PROPERTY
Interested?
PUT US TO THE TEST
01
BOOK YOUR FREE STRATEGY CALL
We dig into your business goals, your sales process, and what a good lead looks like for you. No pitch, just a conversation about whether we’re the right fit.
We dig into your business goals, your sales process, and what a good lead looks like for you. No pitch, just a conversation about whether we’re the right fit.
02
GET YOUR FREE PROPOSAL
We analyse your market and competitors and put together a clear plan with ROI forecasts. You’ll see exactly what we’d build, how it works, and what to expect.
We analyse your market and competitors and put together a clear plan with ROI forecasts. You’ll see exactly what we’d build, how it works, and what to expect.
03
LAUNCH YOUR CAMPAIGNS
Your system goes live within weeks. Leads flow directly to your sales team, fully qualified and in real time.
Your system goes live within weeks. Leads flow directly to your sales team, fully qualified and in real time.
Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB
Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB
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