Case Study

KP
SURGICAL

KP Surgical is a leading cosmetic surgery clinic that combines cutting-edge technology with compassionate care to offer transformative results.

THE OBJECTIVES

Identify the best types of surgery to target and focus on first with paid ads through in-depth keyword research.

Generate leads and patient consultation bookings through paid ads at an effective cost to ensure a positive ROI.

The Approach

We began with a strategic analysis, identifying two types of surgeries to focus on initially. These selections were made based on a combination of ROI calculations and keyword research, seeking high search volumes from our target audience at cost-effective rates, balanced against surgery conversion rates that would yield a positive ROI.

We crafted an interactive patient assessment journey to guide potential patients through the funnel, collecting vital information about their goals, reasons for treatment, budget, and timeframes.

This not only engaged users but also gathered critical enriched lead data to refine marketing efforts further by including relevant content throughout the funnel to speak to customer concerns.

THE RESULTS

5.8 x

ROI

Achieved a 5.8x return on investment within the first four months of the campaign.

10.4 %

Conversion Rate

Scaled up conversion rates to 10.4% by month three, meaning 1 in 10 visits resulted in a lead submission.

5 Types of Surgeries

Expanded targeting to five different types of surgeries, building on initial successes.

“Adbetter have proven to be a rare find – an agency that focuses on ROI for their clients as opposed to metrics that may or may not impact your bottom line. I am from a digital marketing background myself and understand how some agencies can keep clients positive through claiming progress on things that don’t actually translate into a return on investment.

The team at Adbetter are solely focused on returns for their clients. In my experience they are methodical and iterative in their approach and push back when they feel the data is saying something different to what we to do next as a company, which is exactly what you want from a competent digital marketing agency. This is why we work with them and I think, in large part, why we have seen a return on our investment.”

STEVE WHITEHOUSE,
PATIENT FACILITATOR,
KP SURGICAL

Interested?

LET’S DO IT.

01

BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.

02

Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.

03

Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.

Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE

We offset our carbon footprint via Ecologi

Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE