Case Study

GetGround

GetGround is a property investment platform allowing 20,000+ customers to find, finance, and manage their property investments, all in one place.

THE OBJECTIVES

Deliver multi 4-figure lead volumes each month with an effective blend of cheaper cost leads (to build up the remarketing database) and more expensive higher-intent leads who are ready to buy.

Optimise campaigns towards deeper funnel KPIs such as sales consults, sales & return on ad spend (ROAS).

THE APPROACH

We set up a number of different new multi-channel user journeys across 5 different countries to A/B test and establish the winning combinations of hooks, creative & messaging driving users to convert to consults & sales.

We connected datasets from the ad platforms to the client CRM, creating a custom reporting dashboard suite that gave us an holistic view of performance per campaign against all deeper funnel KPIs, allowing for granular optimisation.

We set up engaging post-lead nurture and remarketing flows across email, SMS & Meta retargeting to stay front of mind, build trust and credibility, and maximise conversion rates through the funnel, ultimately increasing the percentage of leads converting to sale.

THE RESULTS

In the first 6 months of the campaign, compared year on year, we saw strong improvements across all key metrics with the same ad spend:

+

65%

sales consults booked

-

43%

cost per sales consult

+

243%

consult to sale conversion rate

+

467%

sales volume

-

83%

cost per sale

Adbetter’s performance marketing expertise and experience has been invaluable to GetGround as we set up and scaled our marketing operations. Their ability to optimise our previous agency’s CPL substantially within their first month working with us – right up to their present day support and insight – has been fantastic.

Finding an agency who will work hand in hand with you to achieve revenue goals was important to us – and in Adbetter we found that. Their practical, dependable approach coupled with their ability to build full lead journeys (from ad design and copy to lead capture and reporting) has made them a seamless addition to my team and one I’d recommend in a heartbeat.

Alexandra Lamport, Marketing Director,
GetGround

Interested?

LET’S DO IT.

01

BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.

02

Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.

03

Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.

Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE

We offset our carbon footprint via Ecologi

Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE