Adbetter: officially an award-winning PPC agency
Wondering whether it’s worth working with us at Adbetter? Here’s an explainer on how we became an award-winning agency.
Fire the confetti canon, we won an award!
When you are paying for a business to improve your pay per click advertising returns, you are entitled to expect results.
But in an age where everyone seems to be flapping their gums about being an expert in something, it can be difficult to find the service providers that will actually shift the needle for your business.
That’s why we’re pleased to have been recognised at the recent UK Search Awards, where we collected the gong for Best PPC Campaign.
If you are at all interested in successful pay per click, allow us to reveal the secrets of an award-winning campaign.
Adbetter: Best PPC Campaign at the UK Search Awards
Quite the end to a busy year!
In a moment we’ll explain how we did it.
But first, here’s what the client said…
“The Adbetter team have played a key role in our scale up journey this year and it is a real pleasure to work with them. Their communication is always very clear and prompt and it is nice to be able to trust an agency to follow up in the right way. They are always happy to put in the hard graft, both in terms of campaign optimisations as well as in areas across our broader lead gen/nurture strategy. Having them share their broader experience across the market to helps us as we seek to constantly make improvements.”
– Lydia Donaldson, General Manager, UK Vein Clinic
Best PPC Campaign: how we did it
UK Vein Clinic treat patients with varicose veins. Treatment can often require surgery and so lead-to-conversion time is often long. (Seeking surgical treatment isn’t the same as buying a new rucksack, after all.)
The thinking behind the campaign comes from a simple realisation. It’s all very well generating leads. But it’s not always easy to know which leads to prioritise following up. And when you have a long conversion funnel, it’s essential to know whether a lead is worth pursuing.
So we sought to devise a way to reveal the conversion intent of each new lead we generated via pay per click.
Our response to the challenge was to create a multi-step form on UK Vein Clinic’s pay per click campaign landing pages: asking detailed questions to funnel each lead down a specific diagnostic pathway.
By following the data through in terms of what happened with these leads, we could then assign probability of conversion and potential revenue value for all subsequent leads. In essence, we created a questionnaire that acted as a lead scoring mechanism.
Just by asking the right questions, in the right way, at the right time.
A few extras…
The motivations behind seeking varicose vein treatment are many. So we created multiple PPC campaigns to try to capture varying shapes of intent, each of the ads linking through to campaign-specific landing pages.
We crafted over 40 landing pages. Each with the diagnostic form – fuelling lead scoring and giving UK Vein Clinic’s sales team crucial intel on the motivations behind each new lead’s enquiry, making it easier to provide a personalised follow up.
Our latest data shows the completion rate of the landing page form is at 27%.
Private clinic ads: what are the best treatments to promote via PPC?
Even Google had something to say…
“The Adbetter team has built a unique proposition for their client, UK Vein Clinic, in Google Ads by creating a sophisticated lead scoring model based on age, severity of symptoms, and time frame to determine lead quality. This allows them to bid more accurately on high quality leads in real time that are more likely to convert to consultations and treatments, boosting overall returns for their client.”
– Ally Hamps, SMB Head of Lead Generation, Google (Dublin)
Want us to create winning campaigns for you?
Here’s a few BIG things that make us VERY different.
We drive sales, not leads.
We’ll cover your ad spend. You only pay when you receive a lead. No contracts, no management costs, no hidden fees.
We handle everything from ad creative and landing pages to lead qualification.
We track every lead’s journey through your sales funnel with detailed analytics, showing you exactly which campaigns are driving your profit.
Campaigns are built for your brand, and every lead is exclusive to your business – never resold or shared.
Start getting leads in as little as two weeks.
Sounds good? Book a free discovery call.
