Private clinic ads: what are the best treatments to promote via PPC?

TOM RICHARDS
December 2, 2024

Private clinics. Med spas. Aesthetic experts. So many are missing out on serious revenue because they don’t know how best to approach pay per click advertising.

Here’s to you. Running a business offering med spa and aesthetic treatments isn’t easy. You have big ambitions. And you deserve results. If only you could generate a consistent stream of new clients to get that appointment book bulging.

Good news. With pay per click advertising, it’s possible to generate huge revenue.

You just have to know how the numbers work.

Before we start…let us cover your ad spend?

Hey, we’re Adbetter. We deliver high-quality leads to healthcare businesses that are ready to grow. No more chasing dead ends. Just a predictable stream of new leads and fresh revenue. We’re so confident in our service that we will cover your ad spend. Book a discovery call and let us explain.

“Adbetter have proven to be a rare find – an agency that focuses on ROI for their clients as opposed to metrics that may or may not impact your bottom line. I am from a digital marketing background myself and understand how some agencies can keep clients positive through claiming progress on things that don’t actually translate into ROI.

The team at Adbetter are solely focused on returns for their clients. In my experience they are methodical and iterative in their approach and push back when they feel the data is saying something different to what we to do next as a company, which is exactly what you want from a competent digital marketing agency. This is why we work with them and I think, in large part, why we have seen a return on our investment.”

– Steve Whitehouse, Patient Facilitator, KP Surgical

Private clinics are getting advertising wrong

Creating your first pay per click ads and firing them out into the digital ether is always exciting.

But lots of private clinics often substitute strategy for a scattergun approach: promoting their clinic in a general sense or chopping and changing between promoting different treatments.

This means missing out on revenue.

The best way to approach pay per click advertising for private clinics is to focus on specific treatments. And you should target the highest revenue treatments first.

PPC advertising for private clinics: why you should focus on your most lucrative treatments

Yes, it usually costs more to promote higher ticket services – and yes, they may convert at a slightly lower level. But when you run the numbers, the clouds begin to part.

Here’s some realistic example figures for promoting private clinic treatments via PPC:

Some key points to note here.

Cost per lead tends to be less with lower price treatments, and conversion tends to be higher.

However.

There’s only so much you can do to make your PPC campaign as efficient as possible in terms of conversion. (Believe us, we know.)

That means there’s a low margin for error for ads promoting low revenue services: your ads need to convert really well, right from the outset, to generate meaningful returns.

The flipside: high ad spends might seem risky. But even though high ticket treatments convert at a lower rate, the revenue they are capable of generating is vast.

It’s all about profit per sale.

(And on that note, here’s an award-winning campaign we created for UK Vein Clinic.)

Adbetter: officially an award-winning PPC agency

Of course there’s a little more to it…

The numbers above are simplistic. Purposefully simplistic. But simplistic nonetheless.

They don’t take into account the availability of your surgeons and clinicians – or how quickly you could max out your clinical capacity by promoting high ticket treatments that take lots of hours to complete.

You need to find the balance that’s right for your business.

That’s why it’s so important to know your numbers.

The foundation of almost every successful PPC campaign is knowing where your margins are.

Now you know the economics, understand the strategy…

Understanding the economics of promoting different treatments will put you streets ahead of most other clinics.

Now for tips on ads that increase your conversion, take a deeper dive with our articles below. Or let us explain how we could take care of everything for you – all while covering your ad spend. Book a free discovery call.

You may also be interested in:

We share a lot of knowledge. Because knowledge is for sharing.

Maybe you run an aesthetics clinic…

Here are some articles for private healthcare…

Some cosmetic surgery intel…

And here’s some tips for med spas and beauty treatments

ABOUT TOM RICHARDS

As the founder of Adbetter, Tom has spent over 8 years of his career mastering PPC lead generation, focusing on leveraging platforms like Google & Facebook ads to their fullest potential. Staying agency-side throughout has allowed him to keep right on the cutting edge of digital strategy, and to personally manage in excess of £10 million client ad budget.

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