Cosmetic surgery advertising: what’s the best way to grow your business?
Okay it’s true, cosmetic surgery advertising can be something of a minefield. But done properly, profits can be relatively easy to obtain.
You are proud of your clinic. You are proud of the team you’ve built. It’s only natural that you would want to grow your business – and reap the financial rewards that come with a stacked appointment book.
That’s where cosmetic surgery advertising comes in. But more than most verticals, cosmetic surgery advertising is not without challenges.
Let’s explore.
Before we start, do you like the sound of 5.8x ROI?
The way we see things, advertising is all about return on investment. We specialise in helping cosmetic businesses generate huge profits. Find out how here – or take a look at how we achieved 5.8x ROI for KP Surgical. Book a free discovery call and let us explain how we can unlock profits for your clinic too. We may even be able to cover your ad spend.
“Adbetter have proven to be a rare find – an agency that focuses on ROI for their clients as opposed to metrics that may or may not impact your bottom line. The team are solely focused on returns for their clients and are methodical and iterative in their approach, which is exactly what you want from a competent digital marketing agency.”
– Steve Whitehouse, Patient Facilitator, KP Surgical
The rigmarole of red tape – both blessing and curse
As you most likely already know, there are reams of regulations when it comes to promoting cosmetic surgery – and really, that’s a good thing, isn’t it? Patient welfare should always come first. And tight regulations help to prevent the snake oil charlatans taking customers off your hands and giving your industry a bad reputation.
Of course, the flipside of the argument is that lead generation for healthcare becomes more onerous than advertising in other sectors. Not only are the regulations extensive, but ever evolving. They also differ from one country to the next, sometimes even from one state to the next.
Doing your research is crucial. And while staying on top of the rules is time consuming, it’s essential to avoid a sizeable regulatory wrap across the knuckles. Or winding up with adverts that are banned before they even see the light of day.
From the vocabulary you use to the imagery you choose, there’s a lot to think about. We’ve written a summary with some important links to additional research. Hit the link below.
Ad regulations for medical aesthetic clinics
5 reasons pay per click is fantastic for cosmetic surgery advertising
Given the minefield of ever-changing regulations, it’s best to focus your efforts in the most rewarding areas.
And when it comes to generating the most bang for your buck, it’s hard to argue against pay per click (PPC) advertising as the best place to pump your budget.
Here’s why.
1. PPC is super accountable
With PPC, the act of actually publishing your ads is completely free. As the name suggests, you only pay when someone actually clicks your ad. That makes PPC one of the most accountable forms of advertising on the planet.
2. PPC makes it easy to find the right people, at the right volume
When your clinic has the right treatments and quality of client care in place, success becomes a numbers game. It’s all about getting the right volume of people through your doors.
Pay per click advertising platforms put sophisticated audience targeting tools at your fingertips. With a bit of thought, you can make sure your ads are displayed only to people who are likely to be interested in your services.
And if your ads are a little too successful at generating appointments, it’s easy to throttle how frequently your ads are served to prevent your clinic from getting overwhelmed.
3. PPC generates highly qualified leads
It almost goes without saying: if someone has gone to the effort of clicking your ad, there’s a very good chance they’re interested in the treatments that you provide.
4. With PPC it’s easy to control your ad spend
Pay per click platforms give you lots of freedom to control your ad spend. You can expect options to set daily, weekly and monthly budgets for your campaigns. And you can hit the pause button at any time to stop spending immediately.
5. It’s easy to monitor ad performance
With pay per click you can monitor ad performance in real time. You can quickly see the campaigns that are getting the best returns. And you get a clear overview of exactly how much activity your ad spend is generating. Equipped with that data, you can iteratively improve your campaign performance over time – in turn, making sure your ad spend is working as hard as possible for your business.
Tips for getting results with cosmetic surgery PPC advertising
Even with no prior experience, it’s relatively easy to begin using PPC to drive revenue for your clinic. And if you’re prepared to do a little learning, you can really start shifting the needle.
Here’s some introductory articles we’ve prepared.
- Marketing your aesthetic clinic
- Cosmetic surgery lead generation: 4 big tips to enhance your results
- Cosmetic surgery PPC: skyrocketing leads through Google
- Plastic surgery PPC: 13 tips for bigger, better returns
- Private clinic ads: what are the best treatments to promote via PPC?
- Using Facebook ads to grow your aesthetics clinic
- Using Instagram ads to grow your aesthetics clinic
- Using TikTok ads to grow your aesthetics clinic
Or zero in on some specific treatments.
- How to maximise revenue from your liposuction advertising
- Body contouring ads: 11 tips for consistent ROI
- Supersize your revenue with pay per click CoolSculpting ads
Or let us drive huge results for you…
Adbetter. The clue is in the name. We generate huge results for our clients thanks to a comprehensive understanding of the best PPC strategies for different platforms and different sectors. Find out more about what we do. Or take a look at our case studies.
Book a free discovery call
Rather get moving as soon as possible? We like your style. Book a free discovery call and find out what you can expect within three months of working with us. We may even be able to cover your ad spend.
