Supersize your revenue with pay per click CoolSculpting ads
10-second summary:
- Pay per click (PPC) advertising is one of the most cost-effective and accountable ways to promote CoolScuplting and drive revenue for your clinic(s).
- Utilise location targeting to make sure your ads are shown only to people within a set radius of your clinic(s).
- Put yourself in your reader’s position and create marketing from their perspective.
- Educate your reader. CoolSculpting is a relatively new procedure that many people will be unfamiliar with.
- Showcase your medical qualifications and credentials. People should feel complete faith in your experience.
Aesthetic clinics and med spas currently have a huge opportunity to enhance revenue and win new clients using CoolSculpting ads.
In vogue. On trend. Very much the treatment du jour. CoolSculpting is surging in popularity thanks to its ability to spot-reduce fat without surgery.
For aesthetic clinics and med spas, now is the time to harness the traction and bring more patients into your practice – sculpting the future of your business in a way that really is cool.
Want us to cover your ad spend?
One quick thing before we start. Here at Adbetter we specialise in lead generation for healthcare. We help aesthetic businesses win big – really big – with paid media. Our expertise drove a 157% increase in lead volume for UK Vein Clinic and 15x ROI for Snatch & Glow. What could we do for your revenue? Complete this little form and find out. We may even be able to cover your ad spend.
“The digital strategy the Adbetter team created for us immediately started paying for itself several times over in just the first month, by delivering significant new customer revenue. It also has allowed us to open up our customer base to new audiences that I never thought would be our target audience.”
– Kiana Djazeb, Director & Founder, Snatch & Glow
CoolSculpting ads: 5 reasons to choose pay per click
1. It’s cost effective
The clue is in the name. With pay per click, you only pay when someone clicks your ad. Contrast that with local radio advertising or buying space in a magazine, where you pay for exposure regardless of whether people engage with your ad or not.
2. It generates qualified leads
Why would someone click your ad unless they were at least partially interested in your plastic surgery expertise?
3. It’s accountable
With pay per click advertising, every click is tracked and every cent is accounted for. So you can see exactly how much bang your buck is bringing in.
4. It’s easy to control your spend
Pay per click advertising platforms give you options to automate daily, weekly, monthly or maximum budgets for every campaign you run. And you can hit the pause button at any time.
5. It builds proprietary data
When you run pay per click campaigns, you build your own first party audience data – and nurture your own relationship with every lead. No more buying the same database of outdated ‘leads’ that your competitors might be targeting.
CoolScultping ads: Google Search v Social media
With pay per click, there are two main places to advertise: the Google Search Network, and social media channels such as Facebook and Instagram.
With Google Ads you can get your clinic in front of people at the precise moment they are searching for CoolSculpting – capturing people who are expressing demand. It’s low hanging fruit. And if you aren’t grabbing it, one of your competitors will be.
As for social channels like Facebook and Instagram, the aim of the game is to raise awareness of CoolSculpting in the hope that you might find people who are interested in becoming your next client – if not right now then in the near future.
It might sound like hit and hope. But advertising aesthetic procedures on social channels can be highly effective.
Research from PwC has shown that 80% of people use social media to find health information. And one-in-four internet users turn to social media to research healthcare decisions.
CoolSculpting ads: 4 audience targeting considerations
Success with pay per click advertising is all about making sure your ads are seen by the right people. It’s why audience targeting can be the difference between an average campaign and one that transforms revenue for your business.
Here are four things to consider.
1. Target the CoolSculpt brand
Google is the most direct way to find people interested in CoolSculpting – bidding for keywords that contain the word ‘CoolSculpt’.
2. Don’t target CoolSculpt brand
Yes, you offer CoolSculpt services. But lots of potential clients who are interested in fat reduction haven’t heard of CoolSculpt. So think about the problems that people might search for – such as “remove double chin” or “get rid of love handles” and bid for keywords accordingly.
3. Target competitor keywords
CoolSculpt is the main brand for this type of fat-freezing treatment. But you may get results by bidding for keywords related to other types of fat-freezing technology – such as “Vanquish alternative” or “An alternative to “Emsculpt”.
4. Demographics and interests
Pay per click platforms put incredibly sophisticated audience profiling tools at your fingertips. For instance you can target people who have visited certain websites or searched for certain things in the past.
Or aim your ad at the primary demographic for CoolSculpting: women in their thirties. Or simply create your ad and let the algorithm do the targeting work for you.
CoolSculpting pay per click ads: 11 tips for getting big results
1. Think: location
When it comes to advertising your clinic, there’s no point serving your ads to people in Houston if you’re based in Hershey. All pay per click platforms allow you to specify locations where your ads will be shown.
Think about how far people would be willing to travel for your CoolSculpting services and set your location parameters accordingly.
2. Segment campaigns based on the problem
Part of the allure of CoolSculpting is its ability to target problem areas with precision. So think about having separate pay per click campaigns for different parts of the body – such as love handles, double chin, belly fat and so on.
3. Make sure your branding is on point
In the eyes of the consumer, sloppy branding equals sloppy service. So make sure your branding hits the right tone – giving the impression of a professional, credible and safe place to visit for CoolSculpting.
4. Remember your reader
Before anything, remember there is a real person on the end of your message. Choosing to put yourself in your reader’s position and creating marketing from their perspective – rather than your own – will put you streets ahead of other clinics.
Cultivate compassion.
Have empathy for your audience.
That means rather than anything that suggests you might be fat shaming someone, lead with the problem in a more general sense. “Sometimes life is too busy for endless gym sessions”. “It’s true that some fat can be frustratingly stubborn”.
A successful campaign should take readers on a journey from their problem to your solution.
5. Educate your reader
Like we said, a lot of people aren’t familiar with CoolSculpting. Remove uncertainty and barriers to purchase by educating people about the science of how it works, how long treatments take and so on.
Answer common queries. Debunk some myths. The more you make the unfamiliar familiar, the more likely your leads are to commit.
Experiment with a mix of image-based ads and video-based ads. Try variants that are less polished and a little rough around the edges. Social media users are becoming blind to polished ads and the trend is towards user generated content that feels a little more authentic.
Perhaps have one of your clinicians discuss the nuances of CoolSculpting.
Experiment and see what sticks.
6. Showcase your credentials
When it comes to CoolSculpting ads, your ability to demonstrate your expertise as a clinic is always going to be well received.
Your qualifications, certifications, awards or membership of relevant industry bodies should be clearly signposted.
Testimonials from previous patients can also go a long way to helping build credibility and trust in your clinic.
7. Watch out for the rules and regulations
When it comes to promoting medical and cosmetic procedures via pay per click advertising, there’s lots of red tape to consider. Failure to comply could get your ads account frozen faster than your last CoolSculpting patient’s fat cells.
Keep in mind that these rules protect you as well as the consumer. After all, you wouldn’t want just anyone promoting the treatments that you have built a business from.
Here’s a quick rundown of some of the key points.
Be careful with your photography
Before-and-after photos are banned on the Meta platforms (Facebook and Instagram). That ban applies to your ads as well as the landing pages they click through to.
Before-and-after shots are allowed in Google campaigns (on your landing pages) and TikTok. But you must follow strict rules about the retouching of images.
For instance, images are allowed to be edited, but you must not edit any part of the image that relates to the treatment being promoted.
Check your language
Clarity of language is a big deal. You must accurately describe the CoolSculpting treatment – without embellishing the potential results or making unrealistic claims.
Also you cannot be perceived to be rushing your audience into a decision. For instance, any promotions must be given a timeframe that’s long enough for your audience to make a balanced decision.
Pushing promotions that are close to expiring isn’t allowed.
Also note that CoolSculpting is regulated by the FDA and must comply with their advertising guidelines, which means providing balanced information about benefits and risks.
You can read more about the major pay per click platform regulations below.
8. Think beyond the first click
Attracting the first click is just the start of your campaign. Your ads should drive your lead to a landing page that’s specific to each campaign. Landing pages are a separate science all of their own. But here’s a super-speedy rundown of key considerations.
- Design and copywriting. Your landing page should feel like a continuation of the ad your visitor clicked. The design should be optimised for mobile and feature a compelling proposition above the fold.
- Create a closed journey. Single-mindedness is a strength with landing pages. Limit navigation options and stay focused on one clear call to action.
- Utilise social proof and trust signals. Again, use customer testimonials to build credibility and trust in your company. Clearly signpost industry accreditations, qualifications or awards.
- Gather data. Make sure there’s a form that encourages your lead to leave their contact information so you can begin the marketing conversation – nurturing them towards becoming their next customer. The mechanism might be as simple as offering your leads a free call with a clinician to discuss CoolSculpting.
- Be aware of data privacy regulations. If you are acquiring leads in California, Virginia or Colorado, you must comply with their respective data privacy laws.
9. Don’t be afraid to experiment
From the words you use to the images you choose, your pay per click platform will give you the option to submit multiple variants for each constituent part of your ad.
That’s an opportunity you shouldn’t pass up.
Your platform will measure the performance of different visual and verbal combinations – then preferentially serve the ad variants that are receiving the highest engagement.
It’s not a precise science – and you need to be serving your campaign to a large audience for the algorithm to gather meaningful data. But it’s a useful tool for encouraging the most efficient use of your ad spend and getting good insight on what converts.
10. Get serious about performance tracking
When you run pay per click campaigns, you get instant feedback on how your ads are performing. As this data accumulates, you have the opportunity to find trends that reveal the ad strategies that get the best results. Then you can iterate your ads and optimise for success.
Yet, insight on what’s happening within the pay per click environment is just the start. To drive the really exciting, transformative revenue from CoolSculpting ads, you need to be able to track all points in your customer acquisition journey, from first click to first booking and beyond.
This requires getting your performance tracking set up to provide full visibility into onward KPIs from your ad – such as consultations booked, new patients and revenue generated. And that’s not easy.
Which is why you should consider…
11. Working with an expert (like us!)
It’s possible to transform your business growth with pay per click med spa ads. But to get the really big results – and the really big returns – it takes time. Tenacity. Expertise.
As experts in pay per click advertising for healthcare businesses, we can get you there faster. We know the paid media tactics that get results for cosmetic procedures. And we can manage everything on your behalf – sharing progress with clear dashboards and monthly reporting.
Ask us for a free proposal. We’ll lay out the results you can expect in the first three months of working with us. We may even be able to cover your ad spend.
You may also be interested in…
Knowledge is for sharing. Take a deep dive and teach yourself the basics of pay per click success with our in-depth articles.
For med spas:
- Med spa ads: 12 tips to drive rapid growth
- Medical spa ads: setting up for big wins
- Google ads for med spas: a guide to success
- Med spa Facebook ads: getting results, driving revenue
- Body contouring ads: 11 tips for consistent ROI
- How to maximise your liposuction advertising
For aesthetic clinics and beauty salons:
- How to grow your medical aesthetics business with marketing
- (Almost) everything we know about winning big with aesthetics PPC
- Using Google ads to grow your aesthetics clinic
- Using Facebook ads to grow your aesthetics clinic
- Using Instagram ads to grow your aesthetics clinic
- Clinical photography for aesthetic professionals
- Aesthetics advertising: the obstacles (and how to avoid them)
For other healthcare practitioners:
- How to find more healthcare leads and transform your business
- Lead generation for healthcare businesses
- Google ads for healthcare: 22 actionable tips for success
- Google remarketing: is it possible for healthcare brands?
- Facebook ads for healthcare: 28 tips for nailing your campaign
Frequently asked questions
Yes, you can use pay per click advertising to promote CoolSculpting – but it’s important to be aware of the regulations, which change between pay per click platforms and jurisdictions. For instance, you cannot use before and after photos to promote CoolSculpting on Facebook or Instagram. And any description of the CoolSculpting treatment must be professional, accurate and free from unrealistic claims or embellished language. You will usually be obliged to acknowledge the potential risks of the treatment as well as the benefits.
Many med spas and aesthetic clinics use pay per click advertising to promote CoolSculpting to potential customers. It allows you to zero in on an audience in your region that’s likely to be interested in your services, it’s easy to control your ad spend and it’s accountable because you only pay when someone actually clicks through to your website from one of your campaigns.
That depends on your campaign goals. With pay per click advertising for CoolSculpting, there are two main places to advertise: the Google Search Network, and social media channels such as Facebook and Instagram. With Google Ads you can get your clinic to the top of the search results at the precise moment people are searching for CoolSculpting. With social channels like Facebook and Instagram, you can raise awareness of CoolSculpting to a targeted audience in the hope of finding future clients.
Audience targeting can be one of the biggest determiners of success when it comes to pay per click advertising for CoolSculpting. Pay per click platforms put sophisticated audience profiling tools at your fingertips. For instance you can target people who have visited certain websites or completed certain search queries in the recent past.
That depends on who you are targeting and what you are trying to achieve with your pay per click campaign. Consider running separate pay per click campaigns for different parts of the body – such as ‘love handles’, ‘double chin’, ‘belly fat’ and so on. Make sure your branding is professional and reinforce credibility with trust signals like customer testimonials and industry accreditations. Remove uncertainty about the treatment process and educate people about the science of CoolSculpting.
A truly successful pay per click campaign usually takes time and expertise. That’s why many med spa and aesthetic brands prefer to work with an expert in pay per click advertising for CoolSculpting, such as Adbetter. A specialist will be able to manage your campaign on your behalf, sharing performance reports, and may even be able to cover your ad spend.
