(Almost) everything we know about winning big with aesthetics PPC

TOM RICHARDS
March 4, 2025

Aesthetics PPC: get it right and you can make a fortune. And if you’re prepared to do a little learning, we will show you how.

Here’s to you. You take pride in running your aesthetics clinic – and, of course, you want it to be a financial success. But perhaps your appointment book isn’t always as bulging as it could be.

Pay per click (PPC) advertising is an affordable, accountable way to bring a steady flow of new leads to your door. Get it right and the ROI you can generate is huge.

You just need to know what levers to pull.

And the articles we’ve written can take you far.

Below there’s an intro to the key things you need to know to win big with aesthetics lead generation via PPC – with links to the individual articles that you should read for a deep dive.

But first…

Let us cover your ad spend. Seriously.

We are an award-winning PPC agency. And we are so confident in our ability to generate leads and drive ROI for our clients that we can offer to cover your ad spend. Let us take care of your campaigns, while you focus on running your clinic. Here’s how it all works.

“Adbetter have proven to be a rare find – an agency that focuses on ROI for their clients as opposed to metrics that may or may not impact your bottom line. I am from a digital marketing background myself and understand how some agencies can keep clients positive through claiming progress on things that don’t actually translate into a return on investment. The team at Adbetter are solely focused on returns for their clients. This is why we work with them and I think, in large part, why we have seen a return on our investment.”

– Steve Whitehouse, Patient Facilitator, KP Surgical

Why aesthetics PPC is an intelligent use of your marketing budget

There are loads of ways to market your aesthetics clinic. (And we’ve shared lots of ideas in this article.)

Growing your medical aesthetics business with digital marketing

But let us be clear. If you focus on one marketing strategy, we would always advocate for pay per click advertising. And there are compelling reasons for that.

Firstly, money.

With PPC – as the name suggests – you only pay when someone actually clicks one of your ads. And if they’re clicking your ad, it’s highly likely they’re interested in becoming a client of yours.

Sounds like an accountable use of your ad budget, right?

Secondly, PPC makes it easy to get your business in front of the right people. Thanks to sophisticated audience selection tools, you can be super targeted in specifying the type of people who see your ad, and the people who don’t.

Target by age, gender, income, online browsing behaviour, location and a whole lot more.

One more thing in favour of pay per click advertising…

It gives you lots of control. You can set daily or weekly limits on your spending. And you can pause your campaign to stop spending immediately if needed. You can even set your campaign to display only on certain days, or certain times of the day.

You’re in control.

Watch out for the red tape

Apologies if we’re stating the obvious. But there are lots of rules and regulations associated with advertising aesthetic procedures. If you’re not careful, you can quickly find yourself caught up in red tape.

We’ve written a rundown about staying compliant below. Because sometimes one of the best ways to get aesthetics PPC right is to avoid getting it wrong.

Ad regulations for medical aesthetic clinics

Aesthetics PPC: choosing a channel

You’ve searched Google before. Those sponsored listings at the top of the results – they’re pay per click ads. And they are by far the most well-known form of PPC advertising, allowing you to get your brand in front of people at the precise moment they are searching for services that you provide.

That’s powerful stuff.

But Google ads are just the tip of the PPC iceberg.

One of the most consistently effective pay per click platforms is Facebook. Then there’s Instagram, which can be particularly useful for aesthetics businesses. (For obvious reasons. Instagram is a super visual place.)

Oh and then there’s TikTok. And the Google Display Network, which encompasses about 90% of the www as well as YouTube and countless mobile apps.

In short: the PPC landscape is vast. But it’s the sophisticated audience targeting that makes it such a powerful way to generate new leads.

Below, we share the pros, cons and best practices for running aesthetics PPC campaigns across various different platforms.

What aesthetics treatments should you promote?

The financial success of your aesthetics PPC campaign is largely dependent on your marketing focus.

Should you promote your clinic in a general sense?
Or the experience of your clinicians?
Or specific types of treatment you offer?
If so, which treatments should you promote?

We run the numbers in the article below, revealing the golden rule you should always follow if you want to maximise revenue.

If in doubt, experiment with different types of campaign – and be led by what your data says is getting results.

Aesthetics PPC: getting your imagery right

It’s the same with any type of advertising. The way your PPC campaign looks has a huge bearing on its success.

So what type of photography should you use? What should you include in your visuals? And what’s best avoided?

In the article below, we cover some expert tips on how to attract your audience, showcase your handiwork and stay on the right side of the regulations.

Clinical photography for aesthetics professionals

Let us bring a steady stream of new clients to your door

One of the best things about pay per click advertising? With just a little learning you can begin getting results – even with no prior experience.

But if you want the really transformative returns, that takes expertise.

We have that expertise. And in a matter of weeks we can take your campaigns to a place where they are bringing a steady stream of new clients to your door; generating consistent ROI for your business.

Schedule a free discovery call and we will explain what you can expect within three months of working with us.

ABOUT TOM RICHARDS

As the founder of Adbetter, Tom has spent over 8 years of his career mastering PPC lead generation, focusing on leveraging platforms like Google & Facebook ads to their fullest potential. Staying agency-side throughout has allowed him to keep right on the cutting edge of digital strategy, and to personally manage in excess of £10 million client ad budget.

WANT “DONE-FOR-YOU” DIGITAL CUSTOMER ACQUISITION?

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Request a proposal for a free 90 day paid media strategy for your brand. That’s yours to keep. Then it’s your choice to work with us or walk away.

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