Medical spa ads: setting up for big wins

TOM RICHARDS
November 6, 2024

You have a brow-furrowingly broad range of choices when it comes to medical spa ads. But for med spas that are serious about watching their revenue soar, there’s one type of advertising that gets results time after time.

Real talk. Running a med spa is demanding. Amongst your day-to-day activities, there’s so little time for thinking about advertising strategies that will enable your clinic to grow.

So let us point you in the right direction. Below you will find our most valuable articles on smashing lead generation for healthcare and winning big with medical spa ads.

Read up and work towards the consistently bulging appointment book you deserve.

One quick thing, before we start

You advertise because you want growth. We know how to make it happen. In fact we secured a 157% increase in lead volume for UK Vein Clinic. And 15x ROI for Snatch & Glow. Come and find out what we could do for your healthcare business. We may even be able to cover your ad spend.

“The digital strategy the Adbetter team created for us immediately started paying for itself several times over in just the first month, by delivering significant new customer revenue. It also has allowed us to open up our customer base to new audiences that I never thought would be our target audience.”

– Kiana Djazeb, Director & Founder, Snatch & Glow

Medical spa ads: the big benefits of pay per click

Email marketing. Door-to-door flyers. Hosting an event. There are countless strategies for advertising your medical spa.

But, for us, the best way to drive new clients to your door is to dive into the world of pay per click advertising.

Other platforms don’t come close to the benefits you can derive from pay per click.

Here’s why.

It’s accountable. As the name suggests, with pay per click you only pay when someone clicks your ad. Contrast that with billboard advertising or buying space in a magazine, where you pay for the placement regardless of whether people engage with your ad.
It generates qualified leads. Why would someone click your ad unless they were at least partially interested in your services?
It’s easy to control your spend. With pay per click it’s easy to keep a tight rein on your spending – with options to automate daily, weekly, monthly or maximum budgets per campaign. You can hit the pause button at any time. And every penny is accounted for in your performance data.
You build proprietary data. Build your own first party data and nurture your own relationship with every lead. No more buying the same database of outdated ‘leads’ that your competitors might be targeting.

(Almost) everything we know about winning big with aesthetics PPC

Medical spa ads: getting results with Google

The best thing about Google Ads? You can get your med spa in front of people at the precise moment they’re searching for treatments that you provide.

It’s low hanging fruit. And if you don’t grab it, chances are one of your competitors will.

Our articles have proven techniques to help make sure your ads drive big results.

Go beyond Google with Facebook medical ads

There’s more to pay per click ads than Google. Social channels can be surprisingly effective at raising awareness of your med spa services. According to research from PwC, 80% of people use social media to find health information, while one-in-four internet users turn to social media to research healthcare decisions.

Sounds good? Here’s how you can win big with Facebook medical spa ads.

Should you consider medical spa ads for TikTok?

Forget what you thought you knew about TikTok. It has rapidly evolved from a platform that seemed to be used solely by preening teens flailing their limbs to the latest popular tune.

With more than 150 million regular users in the US across all age demographics, bet your bottom dollar that people interested in your services are using TikTok.

But is TikTok a good place for winning new clients?

We’ve already answered that question.

Is TikTok good for lead generation?

Make sure you’re on top of rules and regulations

As you know, there’s lots of red tape when it comes to promoting medical products and procedures. And it’s no different when it comes to pay per click advertising.

Here’s a quick run through of some of the regulations to be aware of.

You cannot promote prescription-only medications. Unless you have a LegitScript certification, you can’t advertise Botox, Dysport, Xeomin, Daxxify, Jeuveau or other injectables using their brand names.
Watch your language. Clarity of language is a big deal with medical spa advertising. Treatments must be accurately described and you should avoid unrealistic claims – such as “it will take 20 years off!”. Also you cannot be perceived as playing on the insecurities of your audience.
Be careful with your photography. Before-and-after photos cannot be used on Facebook or Instagram. You can use before-and-after shots on Google and TikTok but mustn’t edit any part of the image pertaining to the treatment being promoted. You should also avoid any graphic imagery, such as needles or blood.

Your ad spend is precious.

So Adbetter.

Here at Adbetter we have proven pay per click lead generation strategies. We know what works. We know what levers to pull and when.
And we only work with businesses where we are certain that we can deliver new customers and revenue growth.

That’s not all.

You can expect us to handle everything on your behalf – with a monthly report showing exactly how our work is impacting your bottom line. Sounds good? Ask us for a free proposal. We’ll lay out the results you could expect in the first three months of working with us.

Here’s how it works…

Lead generation for healthcare businesses

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ABOUT TOM RICHARDS

As the founder of Adbetter, Tom has spent over 8 years of his career mastering PPC lead generation, focusing on leveraging platforms like Google & Facebook ads to their fullest potential. Staying agency-side throughout has allowed him to keep right on the cutting edge of digital strategy, and to personally manage in excess of £10 million client ad budget.

WANT “DONE-FOR-YOU” DIGITAL CUSTOMER ACQUISITION?

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Request a proposal for a free 90 day paid media strategy for your brand. That’s yours to keep. Then it’s your choice to work with us or walk away.

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