Laser hair removal advertising: finding the best strategy
10-second summary:
- Pay per click advertising is one of the most effective and accountable ways for aesthetic clinics to promote their procedures.
- You only pay when someone actually clicks your ad – and if they have clicked, there’s a good chance they’re interested in becoming a customer.
- However, it’s usually better to promote higher ticket procedures rather than laser hair removal, where profit margins are low.
- With low margin campaigns, you risk losing money unless your ads are spot on in terms of performance from the get go.
When it comes to advertising your laser hair removal services, you have plenty of options. But which is going to be most successful?
Wild guess: you don’t have an infinite advertising budget. What you spend needs to get results.
That’s why many aesthetic clinics and beauty salons pump their money into pay per click (PPC) advertising. As you may have heard, PPC is extremely accountable. Mainly because you only pay when people actually click on one of your ads. And if they’re clicking, there’s a good chance they’re interested in becoming a customer, right?
But does pay per click work for laser hair removal advertising? Turns out that’s a question that requires some careful examination. Otherwise your P&L could start looking decidedly hairy. And you don’t want that.
Before we start, how do you like the sound of £1m revenue?
When you’re busy, it can pay – literally – to work with a PPC expert like us. We have been proven to get huge results for aesthetic clinics. In fact we took Snatch & Glow from £0 to £1m in pay per click revenue, generating 15x ROI within one month of working together. Book a free discovery call and let us explain how we can do the same for you. We may even be able to cover your ad spend.
“The digital strategy the Adbetter team created for us immediately started paying for itself several times over in just the first month, by delivering significant new customer revenue. It’s also allowed us to open up our customer base to new audiences that I never thought would be our target audience.”
– Kiana Djazeb, Director & Founder, Snatch & Glow
The truth about pay per click (PPC) for laser hair removal
We didn’t become an award-winning pay per click ad agency by mincing our words. Sure, aesthetic businesses can generate huge returns through pay per click. (Seriously, don’t just take our word for it.) But when it comes to PPC for laser hair removal advertising, you might be better off putting your ad spend elsewhere.
Here’s why.
The numbers don’t add up…
Driving revenue through pay per click is all about knowing your numbers. In simple terms, you need to know the profitability of each of your treatments.
Because of the way PPC works, it’s best to focus on promoting high value treatments – rather than comparatively low value stuff like laser hair removal.
To illustrate, here are some example figures.
As you can see, it usually costs more to promote higher ticket services. And they tend to convert at a slightly lower rate than cheaper treatments.
But with lower margin campaigns, your ads need to convert really well, right from the outset, to generate meaningful returns. And there’s only so much you can do to make your PPC campaigns as efficient as possible in terms of conversion.
Yes, higher ad spends might seem risky. But the revenue they are capable of generating is vast. So instead of using PPC for laser hair removal advertising, you may be better off promoting a more expensive treatment.
There’s some more tips in the article below.
Private clinic ads: what are the best treatments to promote via PPC?
Of course, there are other ways to advertise laser hair removal
There are so many ways to spread the word about your laser hair removal services – from in-clinic events to ads on local radio. Then there’s SEO, content marketing, organic social media, local radio, customer referral incentives and lots more.
Each advertising platform and strategy has its pros and cons. Read our article for some more in-depth tips. (As a bonus, you’ll find out what chicken broth has to do with bringing new customers flocking through your doors.)
How to grow your medical aesthetics business with marketing
The bottom line…
PPC is best for advertising treatments that provide a higher margin than laser hair removal. And we can help you smash it. Find out more about what we do, or book a free discovery call and we’ll explain how we can help drive prosperous growth for your business.
>> Adbetter: officially an award-winning PPC agency
Or learn how to get results with PPC for yourself
The good thing about PPC is that with a little learning you can start getting results for yourself, without having to chain yourself to your laptop for days on end. Especially now we’ve made the platform we use for running revenue-smashing PPC campaigns available for everyone to use. It’s called Nerchr. Take a look.
Start here for a general intro.
Marketing your aesthetic clinic
Or take a deeper dive if there’s a specific PPC channel you want to use.
- Using Google ads to grow your aesthetics clinic
- Using Facebook ads to grow your aesthetics clinic
- Facebook ads for beauty salons: a guide to gorgeous results
- Using Instagram ads to grow your aesthetics clinic
- Using TikTok ads to grow your aesthetics clinic
And if you’re really keen, here’s a little more.
