Case Study

UK Vein Clinic

UK Vein Clinic is a leading nationwide vein treatment centre, specialising in state-of-the-art varicose vein treatments.

THE OBJECTIVES

Our goal was simple: generate more quality leads, increase the number of patients, and do all this without spending more per new patient.

THE APPROACH

We placed a firm focus on data hygiene, reconstructing all conversion tracking mechanisms from scratch. Rather than relying on inconsistent cookie data, we utilised server to server API integrations to guarantee accuracy.

Simultaneously, we created a series of new conversion-geared landing pages, each specifically tailored to individual audience and keyword groups, complete with engaging copy.

A central feature was the custom patient assessment lead generation tool acting as a multi-step form, designed to maximise conversion rates throughout the funnel.

THE RESULTS

In just six months into the campaign, compared to the same period the previous year, we saw dramatic improvements in key metrics, even whilst scaling up ad investment by +70% year on year:

+

87%

Increase in conversion rate

+

157%

Increase in lead volumes

-

32%

Cost per lead

+

86%

New patients generated

-

9%

Cost per new patient

The Adbetter team have played a key role in our scale up journey this year and it is a real pleasure to work with them. Their communication is always very clear and prompt and it is nice to be able to trust an agency to follow up in the right way. They are always happy to put in the hard graft, both in terms of campaign optimisations as well as in areas across our broader lead gen/nurture strategy. Having them share their broader experience across the market to helps us as we seek to constantly make improvements.

Lydia Donaldson, General Manager,
UK Vein Clinic

Interested?

LET’S DO IT.

01

BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.

02

Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.

03

Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.

Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB

We offset our carbon footprint via Ecologi

Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB

Adbetter Ltd
5-7 Tanner Street
London
SE1 3LE