Google remarketing: is it possible for healthcare brands?
10-second summary:
- Strictly speaking, remarketing via Google Ads isn’t possible for healthcare brands – but there are workarounds.
- While you can’t use a custom audience, you can utilise Google’s lookalike audience function – which can include the original audience you want to remarket to.
- Regular remarketing is possible for healthcare products and services via Facebook and Instagram.
Technically, remarketing healthcare ads via Google isn’t possible. But there are workarounds that can help you drive towards the results you’re looking for.
Before we get into it…
If you want results with paid media, look at our case studies. We only take on new clients when we know we can get big results for them and for us. Ask for a free proposal and we’ll explain – laying out a three-month plan for your brand. Zero obligation.
The digital strategy the Adbetter team created for us immediately started paying for itself several times over, in just the first month, by delivering significant new customer revenue. It has also allowed us to open up our customer base to new audiences that I never thought would be our target audience
Kiana Djazeb, Director & Founder, Snatch & Glow
Remarketing isn’t possible with Google Ads for healthcare
And it makes sense, doesn’t it? Google prohibit remarketing with healthcare ads because they don’t want brands cultivating and sharing lists of people with specific ailments or diseases. That’s a massive intrusion of privacy. Custom audiences are out of the question.
But there are workarounds…
The seed is part of the plant
Custom audiences might be out of the question, but lookalike audiences aren’t. You can use the data you have gathered through your Google lead gen activities as seed data for your lookalike audience. And the original audience within that seed will not be excluded from the ads you serve to your lookalike audience.
It’s not quite remarketing. But it does allow you to reach out to warm leads with a slightly different message, while simultaneously hitting a new – probably receptive – audience in the process.
You CAN remarket on Facebook & Instagram
If you’re running PPC campaigns with Google Ads, it doesn’t require a wild leap of productivity to start campaigns through Facebook. And guess what? Facebook allows remarketing for healthcare brands.
Here’s to you…
If you’re reading about remarketing, you’re way ahead of many PPC marketers. You will already be generating good returns.
But the gap between good results and great results is big.
As a performance marketing agency that specialises in healthcare lead generation, we know what levers to pull to unlock the next level of revenue for your business. So let’s do this together.
Ask for a free proposal and let us outline how the first three months might look under your sign off – including the revenue you can expect. Alternatively take the DIY approach and get a free trial of the software platform we built for driving revenue across a vast lead generation landscape and managing £10 million in PPC ad spend.
You may also be interested in:
>> Healthcare PPC services for hungry businesses
>> Lead generation for doctors: the undeniable benefits of PPC
>> Google Ads for doctors: the business case and the challenges
>> Google Ads for healthcare: 22 actionable tips for success
>> Facebook Ads for healthcare: 28 tips for nailing your campaign – with examples
Frequently asked questions
Technically, remarketing healthcare ads via Google isn’t possible. But there are workarounds that can help you drive towards the results you’re looking for. For instance, you can use the audience data gathered through your Google lead gen activities as seed data for a lookalike audience. The original audience within that seed will not be excluded from the ads you serve to your lookalike audience. It’s not quite remarketing. But it does allow you to hit warm leads with a slightly different message, while reaching out to a new audience in the process.
