Lead generation for doctors: the undeniable benefits of PPC
Doctors: they’re the lifeblood of private healthcare. Here are our tips for generating more leads and boosting your revenue.
In purely commercial terms, it’s a great time to be in private healthcare. Well publicised NHS waiting times are encouraging more people to consider going private. Your challenge is to capture that uptick in demand. And that’s where healthcare lead generation comes in.
With the right strategy – revealed below – you can generate a steady, predictable flow of new patients to your practice. Just what the doctor ordered.
Pay per click advertising for doctors
Pay per click advertising for doctors gets results. Managed correctly it’s no overstatement that it could leave you with a bulging appointment book and a steady stream of revenue.
Take a look at these numbers.
- UK Vein Clinic: 157% increase in lead volumes and 86% increase in patients. (Read our case study.)
- Snatch & Glow: £15 of revenue generated for every £1 spent on ads. (Read our case study.)
These are real results that we have generated for clients of ours. As a PPC advertising specialist for the healthcare sector, we can do the same for you. Ask us for a free proposal and we will outline what you can expect within three months of working with us. Or read on for some tips about managing your own pay per click campaigns.
“The digital strategy the Adbetter team created for us immediately started paying for itself several times over in just the first month, by delivering significant new customer revenue. It also has allowed us to open up our customer base to new audiences that I never thought would be our target audience.”
– Kiana Djazeb, Director & Founder, Snatch & Glow
Lead generation for doctors: 5 reasons why we advocate for PPC
For us, PPC – focused on Google Ads and Facebook Ads – should be your first port of call for generating private healthcare leads.
Here’s why.
1. It’s resource and time efficient
You are a doctor. You don’t have time to do marketing. Nor does anyone else in your private healthcare practice. With pay per click advertising, you create your ads and then they run in the background – without you needing to do anything.
2. It’s accountable.
As the name suggests, with pay per click you only pay when someone clicks your ad. And why would someone click unless they were at least partially interested in your services?
3. Capture demand, nurture demand
The breadth of pay per click gives you many marketing options. You can use Google Ads to capture leads at the precise moment they are searching for services that you provide. Or use Facebook to raise awareness about your services to an audience who is likely to be interested. Which leads us to…
4. Reach the people that matter
Both Google and Facebook put incredibly sophisticated audience targeting tools at your fingertips. Used correctly you can make sure ads are served only to people who are likely to be interested in your medical expertise.
5. It’s easy to control your ad spend
Expect options to automate daily, weekly, monthly or maximum budgets per campaign. You can hit the pause button at any time. And every penny is accounted for in the performance data.
Google Ads for doctors: get to the top of the search results
Google is the world’s largest search engine, fielding some nine billion queries per day. Of course, only a miniscule fraction of those are searches that you would want to direct to your business. But the point is, even that small fraction could transform your revenue.
With Google Ads, you can get your business right to the top of the search results at the precise moment people are expressing a need for your service, searching for symptoms that you can treat or researching how to finance private healthcare. Just think what that could do for your business.
Take a deep dive on driving revenue through Google ads with our articles below.
- Google ads for doctors: the business case and the challenges
- Google ads for healthcare: 22 actionable tips for success
- Google remarketing: is it possible for healthcare brands?
Facebook ads for doctors:
According to Facebook’s own data, 80% of people use social media to find health information. And one-in-four internet users turn to social media to research healthcare decisions. Those numbers signal the potential for a huge captive audience – and an environment in which healthcare ads can thrive.
The focus here should be on gently educating your audience and introducing your services. And we have all the intel you need for that below.
Here are 28 actionable tips for getting big results.
Gather leads. Turn them into patients. Drive revenue.
We focus on one metric for our clients. Return on ad spend. No fluffy stuff. We get results for businesses that want results where it matters most: on the balance sheet. Ask us for a free proposal and let us lay out what you can expect within three months of working with us. Let’s get started.
