Facebook dynamic ads for real estate
10-second summary:
- Understand the difference between Facebook’s dynamic ads and flexible ads.
- Arming Facebook’s algorithms with enough variety to split test is likely to improve your campaign conversion.
- Learn how to get big campaign results without sacrificing creative oversight.
Changes are afoot: here’s a quick primer on everything you should know about Facebook dynamic ads for real estate.
Dynamic ads are an accountable, effective way to advertise your real estate business. At least, they were. Change is around the corner and it’s important for your brand to be prepared.
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More revenue, more growth. If you’re looking to scale through paid media, we can show you how. We specialise in lead generation for real estate businesses. Our case studies speak for themselves. And we can take care of everything on your behalf – providing you with a live report that shows you exactly how we’re driving towards your strategic goals. And with our performance pricing, our fees are tied to the results we deliver. Ask for a free proposal.
Finding an agency who will work hand in hand with you to achieve revenue goals was important to us – and in Adbetter we found that. Their practical, dependable approach coupled with their ability to build full lead journeys (from ad design and copy to lead capture and reporting) has made them a seamless addition to my team and one I’d recommend in a heartbeat.
Alexandra Lamport, Marketing Director, GetGround
What are Facebook dynamic ads?
Think of a print ad in your favourite magazine. One image overlaid with copy. Once the ad is published, it cannot change.
With Facebook’s dynamic ads you get the option to submit multiple image and copy variants for each ad you create. Facebook will then test the various visual and verbal combinations to see what gets the best engagement – before preferentially serving the variants that are statistically most likely to drive the outcomes you’re looking for.
It’s an easy way to test lots of image and messaging options quickly. Giving you fast feedback on what works, and what doesn’t.
By submitting variants of your copy and visual assets, you get more tickets in the raffle. And when you have more tickets in the raffle, you have more chance of winning.
Dynamic ads are being replaced
There’s a lot to love about dynamic ads. Which is why it’s unfortunate that Meta is sunsetting them. Plans are underway for dynamic ads to be replaced by flexible ads. And while they may sound similar, there are important differences to be aware of.
Dynamic ads vs flexible ads
With dynamic ads, Facebook works with just the assets you feed it. But flexible ads use AI to adjust your creative. That could be something as subtle as a change of typeface or adjusting image dimensions, through to more significant changes like experimenting with new messaging.
That raises important questions for your brand. Hand creative control to Facebook’s AI and it could easily create something that feels off brand for your business.
It seems that if you want the benefits of Facebook algorithmically testing different variations of your ad, you now need to be prepared to sacrifice creative oversight.
There is another way…
Of course, you can still create your own manual variants of your ads. But that is a laborious and time-consuming process. It will take you longer to create your campaigns, longer to execute them and longer to gather insight on what works.
That’s why you may want to consider going to an expert in pay per click advertising. Like us. We focus squarely on driving revenue for our clients and get big results, such as 1,400% lead volume growth for Alesco Investment Property.
If you’d like to enjoy the positive returns of Facebook Ads without the time-consuming experimentation stage, ask us for a free proposal. We will outline what you can expect within three months of working with us. And with our performance pricing, our fees are tied to the results we deliver. Get in touch and let’s get started.
You may also be interested in:
Facebook Dynamic Ads are one of just a vast array of different ad types that you could be using to generate real estate leads.
In the social media ecosystem we’ve rounded up our expert advice here:
- Why you should use Facebook ads for commercial real estate
- Facebook ads for real estate: tips to grow revenue
- Facebook ads for luxury real estate: 4 big learnings
- How to boost revenue with Instagram ads for real estate
- TikTok ads for real estate: should you bother?
- YouTube ads for real estate: a guide to getting results
Or explore how you could be generating more enquiries via Google:
