TikTok Ads for real estate: should you bother?

TOM RICHARDS
June 26, 2024

10-second summary:

While real estate businesses can get results with TikTok ads, there are more effective places to spend your ad budget.
Google, Facebook and Instagram tend to be better for promoting real estate businesses.
If you do want to promote on TikTok, create personal profiles for your agents to advertise your property portfolio and services – rather than creating a fully branded business profile.
Stick with organic content to begin with until you learn more about the platform and understand what gets engagement. Then turn your best performing posts into ads.

It’s the new social media platform on the block, but are TikTok Ads for real estate businesses a viable opportunity or best left alone?

If you’ve come here looking for the best strategies for TikTok Ads for real estate, we have an apology to make. Sort of.

To be perfectly candid, there are more effective and efficient ways to spend your ad budget before going to TikTok. In all but rare circumstances, there are strategies that you should pursue first if you are serious about lead generation for your real estate business.

One quick thing before we start…

We help real estate businesses drive transformative revenue through paid media – and we get *big* results. Our case studies speak for themselves. And we’re so confident in our real estate lead generation service that we may even offer to cover your ad spend.

Ask for a free proposal and we will outline the results you can expect within three months of working with us. Let’s get started.

Finding an agency who will work hand in hand with you to achieve revenue goals was important to us – and in Adbetter we found that. Their practical, dependable approach coupled with their ability to build full lead journeys (from ad design and copy to lead capture and reporting) has made them a seamless addition to my team and one I’d recommend in a heartbeat
Alexandra Lamport, Marketing Director, GetGround

The truth about TikTok Ads for real estate

When it comes to advertising your real estate business through pay per click, TikTok should be something of a last resort.

There’s nothing wrong with TikTok Ads. It’s just easier to get better results on other pay per click channels that are more sophisticated in terms of audience targeting: namely Google, Facebook and Instagram.

Only when you’ve exhausted your options on those channels should you start thinking about expanding to TikTok. Just our opinion of course.

If you can’t resist…

We get it. TikTok is sticky. Compelling. If you are adamant that your brand should have exposure on there, here’s what we’d recommend.

Firstly, create personal profiles for your agents to advertise your property portfolio and services – rather than a fully branded business profile.

Secondly, stick with organic content to begin with until you learn more about the platform and understand what gets the best engagement. Then look to boost some of your top performing organic posts as a paid ad.

Knowledge is for sharing

From commercial property to luxury residences, driving revenue for real estate businesses through pay per click advertising is one of our specialisms. And we’ve written about it. A lot.

Browsing the articles below will take you a long way to being competent with paid media and starting to get results. Knowledge is for sharing.

TikTok specific knowledge:

In the rest of the social media ecosystem we’ve rounded up our expert advice here:

Or explore how you could be generating more enquiries via Google:

Too busy? Let us handle it.

We can take care of your paid media advertising for you – handling everything from creative right through to monthly reporting that shows you exactly how your ads and performing and driving revenue for your business. We may even be able to cover your ad spend.

Ask us for a free proposal and we will outline a strategy for the first three months of working together. Let’s get started.

ABOUT TOM RICHARDS

As the founder of Adbetter, Tom has spent over 8 years of his career mastering PPC lead generation, focusing on leveraging platforms like Google & Facebook ads to their fullest potential. Staying agency-side throughout has allowed him to keep right on the cutting edge of digital strategy, and to personally manage in excess of £10 million client ad budget.

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