Solar lead generation: how to attract more revenue to your business
There are many strategies for enhancing solar lead generation. But there’s one that could be particularly effective at unlocking dramatic revenue growth for your business. Let’s bring a little more sunshine to your balance sheet.
Before we start…
We are a digital advertising expert that specialises in driving transformative revenue growth for our clients. If you want to get your ads working quickly and effectively, ask us for a free proposal. We may even offer to cover your ad spend if we like the sound of your business.
“The Adbetter team are incredibly knowledgeable, very responsive and true partners. They have designed (and implemented) an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!”
Manya Klempner, Founder, The Boxing House
Why it’s a great time to be in solar
There are two forces fuelling customer demand for solar adoption. Firstly, people are fed up with high energy prices. Secondly, people are more eco aware than ever before.
The demand for your services is out there. You just need to know where to find it.
Are solar leads worth it?
Well, that depends on where you source them.
Let’s be clear: you need a steady stream of fresh leads. You can’t rely on repeat purchasers. (Unless perhaps a previous customer moves properties.)
Traditional lead generation activities include flyering, going door to door, advertising in local media or radio or buying a database of leads. But in our opinion, there’s one mechanism that’s ahead of all others when it comes to solar lead generation: pay per click advertising.
Why PPC is great for solar lead generation
You know what we’re talking about when we say pay per click advertising. PPC ads are the sponsored listings you see at the top of the Google search results. And the ads that pop up in your feed on Facebook and Instagram.
Here are six reasons why you might want to consider adopting pay per click for your solar lead generation activities.
1. It’s accountable
As the name suggests, with pay per click you only pay when someone clicks your solar ad. And why would someone click unless they were at least partially interested in becoming a customer?
2. It’s affordable
You don’t need a bottomless marketing budget to start getting results with pay per click for solar lead generation. You can drive meaningful returns with a relatively modest budget.
And because the cost per click in the solar industry is relatively low in relation to the typical revenue generated per customer, the potential margins are huge – and can generate big profits for your business.
3. You can capture demand, you can generate demand
Different PPC platforms have different benefits. Google can be incredibly powerful because you can get your brand in front of people at the exact moment they are searching for services that you provide.
That’s called demand capture.
But you can also use PPC to generate demand for your services. By utilising visual PPC platforms like Facebook and Instagram, you can educate people about the benefits of installing solar technologies – helping to drive future demand for your business.
4. You can nurture your audience
Let’s say someone engages with one of your ads in Facebook. They are clearly interested in your services. It would be a waste to keep serving them the same ads they have engaged with.
Instead you can use Facebook to create a new audience composed of people who have clicked a previous ad, then serve them fresh ads that explain a little bit more about your business or the installation process.
It’s called retargeting. And it can be a really effective lead generation tool for solar businesses.
5. Lookalike audiences: find new customers with ease
On Facebook and Instagram there’s a super quick and easy way to find an audience that’s likely to be interested in your services.
Feed the platform your existing customer data and it will identify some of the things your customers have in common – such as income band, education level, hobbies and interests or something else that’s relevant.
Facebook will then find other people who share the typical characteristics of your existing customers – giving you a new set of people to reach out to who are likely to be interested in your solar services.
6. Target locally (or further afield)
With pay per click advertising, you can set your ads to display only in certain geographic locations. That’s ideal if you are looking at expanding into a certain town or city.
Want some tips on how to smash it?
We’ve written an article with some tips about how solar companies can really smash it with Facebook ads. It’s got plenty of tips to get you started on your revenue-boosting journey.
>> How to succeed with Facebook ads for solar companies
Let us get you to profit quicker
We know how to generate a predictable stream of leads from channels like Facebook, Instagram and Google Search.
So if you want to skip to the bit where there’s a predictable flow of leads getting in touch with you each month, ask us for a free proposal.
