Orthodontist ads: finding your best route to revenue

Here’s a quick explainer on the orthodontist ad strategy that generates results that are sure to leave you smiling.

As an orthodontist practice, your business model depends on a steady flow of new patients. And finding them isn’t always easy. That’s where lead generation for dentistry comes in. 

But what type of orthodontist ads are going to give you the most bang for your buck?

Open wide and let’s get into it.

Imagine a £3.7m increase in revenue…

It’s possible to get truly jaw dropping returns with the type of dentistry advertising that we excel in. And with our performance pricing, our fees are tied to the results we deliver. Of course you want to know more…

“Since working with Adbetter, our digital paid media channels have grown to be one of our most consistent generators of high-quality leads. Our lead volumes from paid media channels have increased over 1,400% whilst maintaining a low cost per lead.”

– Matthew Fawl, Director, Alesco Investment Property

Introducing PPC: 3 reasons why we love pay per click advertising for orthodontist ads

You don’t have an unlimited ad budget. You need your ads to get results. And for that, we would recommend pay per click advertising.

Pay per click ads are the sponsored listings you see at the top of the Google search results. And the sponsored listings you see in your feed on Facebook and Instagram.

Done correctly, these ads can generate huge returns – bringing you a steady stream of new patients, and filling those gaps in your appointment book faster than you can say cephalometric radiograph.

Here are five quick reasons why we love pay per click advertising for orthodontist ads.

1. They are accountable

As the name suggests, with pay per click advertising you only pay when someone clicks your ad. That makes PPC one of the most accountable forms of advertising on the planet.

2. They make it easy to find the right people

Pay per click advertising platforms put sophisticated audience targeting tools at your fingertips. With a bit of thought, you can make sure your ads are displayed only to people who are likely to be interested in your services.

3. They generate great leads

If someone has gone to the effort of clicking your ad, there’s a good chance they’re interested in becoming a customer.  

4. It’s easy to control your ad spend

Pay per click platforms give you plenty of freedom to control your ad spend. You’ll find options to set daily, weekly and monthly budgets for each campaign. And you can hit the pause button at any time to stop spending immediately.

5. It’s easy to monitor ad performance

With pay per click you can monitor ad performance in real time. You can see the campaigns that are getting the best returns. And get a clear overview of exactly how much bang your buck is generating. 

Equipped with that data, you can continually improve performance over time to make sure your ad spend is as efficient as possible.

The DIY approach to success with pay per click orthodontist ads

You don’t need to be a marketing expert or an IT whizz to get results with pay per click advertising. In fact you don’t need any experience at all. 

If you have a little time, you can learn the basics and start getting returns for your orthodontist practice.

And we have written lots of content to help you.

Google Ads for orthodontists

With Google Ads you skip straight to the top of Google’s search results, getting your brand in front of people at the precise moment they are searching for services that you provide – capturing people who are expressing a need for the dental services that you provide.

Take the deep dive: 

Google ads for dental clinics: a guide to getting started

And what about Facebook ads for orthodontists?

Google is usually the most effective pay per click platform. But there’s a lot to be said for Facebook too. 

It’s a particularly good platform for publishing informative ads that raise awareness of your practice – generating demand among people who may not have been aware of your services.

Take the deep dive:  

Facebook ads for orthodontists: a complete guide to success

What if you’re too busy?

As an orthodontist, you know a thing or two about making sure things are aligned properly. Getting results with pay per click advertising requires making sure the elements of your campaign are all aligned correctly and set up for success. 

That takes time, which is what prevents many DIY-minded businesses from getting the really big returns.

We can help.

A quick introduction to Adbetter

We are an ad agency that specialises in helping businesses grow through pay per click advertising. We get big results. And we recently won an award for Best PPC Campaign at the UK Search Awards.

If you work with us, our fees are tied to the results we deliver. All you need to do is watch the leads come your way. Here are some more reasons you might want to work with us.

1. We get results

There are lots of PPC companies out there flapping their gums about their PPC expertise. Whatever. We are focused on one thing: results. That’s what our clients want. And everything we do is geared towards making it happen. We will likely be able to start generating leads for you in as little as two weeks.

2. We’re rated and respected

Sometimes the best people to ask about a company’s service are their customers. Check our Google reviews. We have a 5-star customer rating.

3. We take care of everything

You are busy fixing people’s teeth. So let us take care of everything – from campaign creative through to monitoring your ad performance. We’ll catch up with you each month and share a report that shows exactly how we are getting results for your business.  

4. High quality leads

Every lead we pass to you will have completed multi-step qualification – no time wasters, just real opportunities for your business.

Sounds good? Book a strategy call.

Find out what we could do for your business – and what returns you could expect. Book a strategy call.