Loft conversion lead generation: 9 techniques for growing your business

When you work in loft conversion, lead generation is crucial for your business to thrive. Here’s some tips for success.

Here’s to you. It’s no overstatement to say that your expertise transforms homes – creating spaces that people are happy to call their own.

You deserve to be rewarded for that expertise with a steady flow of new customers finding their way to your business. Unfortunately that’s easier said than done, no matter how good you are.

It’s all about raising awareness of your services, among the right people, at the right time – and making it easy for them to get in touch with your business.

For that, you need a slick and well-considered home improvement lead generation campaign.

Here are some tips for smashing it.

One quick thing before we start…

Putting together a successful home improvement lead generation strategy for loft conversions takes time and expertise. And when you are running a loft conversion business, it’s likely that you’re not blessed with lots of spare time. So let us take care of everything for you. We are an award-winning performance marketing agency. And we get big – really big – results for our clients. Sounds good? Book a short strategy call and let us explain what you can expect within three months of working with us.

“The Adbetter team are incredibly knowledgeable, very responsive, and true partners. They have implemented an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!”

– Manya Klempner, Founder, The Boxing House

Loft conversion lead generation: the big benefits of pay per click advertising  

A successful lead generation campaign is about attracting fresh leads to your business with the least amount of friction possible.

Pay per click advertising is an incredibly efficient vehicle for doing exactly that.

The main reason?

Data.

For years, the big pay per click advertising platforms (such as Google and Meta) have been gathering vast, vast quantities of audience data.

When someone is considering a loft conversion, they display certain signals – such as the things they search for or the type of websites they visit.

Pay per click platforms allow you to tap into these signals to get your business in front of people who are highly likely to be interested in your services.

Here’s a quick summary of the main benefits of using pay per click advertising for a loft conversion lead generation campaign.

·   It gets results. PPC is one of the most accountable forms of advertising on the planet – and is particularly well suited to promoting loft conversion services.

·   It’s cost effective. With pay per click advertising, you only pay when someone actually engages with your ads. And if someone engages, there’s a good chance they’re intrigued about becoming a customer.

·   It’s easy to find the right leads. Like we said, with pay per click advertising, you get access to powerful audience targeting tools. Used correctly, you can make sure your ads are only shown to people who are highly likely to be interested in your loft conversion services.

·   It’s easy to target your campaign geographically. You can use pay per click advertising to make sure your ads are served only to people in certain geographic locations.

·   It’s easy to track your results. Pay per click campaigns give you clear data on how your campaigns are performing, so you can optimise them to become more effective over time.

·   It’s easy to control your spending. Set daily, weekly, monthly or maximum budgets for your PPC campaigns – and hit the pause button whenever you want a breather.

>>A quick intro to roofing PPC – and how it can boost your business

Loft conversion lead generation: 9 tips for success with pay per click advertising

1. Choose the right platform

The pay per click advertising landscape is vast. It can be a challenge to know where you should focus your efforts.

But take it from us. When it comes to loft conversion lead generation, the best places to start are Google search and Facebook in-feed ads.

Google search is great for pushing yourself to the top of the results when people are showing high conversion intent by searching for the services that you provide.

And Facebook is great for raising awareness about your services to a highly targeted audience who are likely to be interested in loft conversion – if not right away then in the near future.

Take a deeper dive on specific channels with the articles below.

>>The no-fluff guide to Facebook ads for lead generation
>>Win new customers with Google ads for roofing companies
>>Getting results from Google display ads for lead generation
>>TikTok ads for roofers: 10 tips for success

2. Go for quality over quantity

When you’re advertising your products or services, it’s tempting to try and target as many people as possible in an attempt to generate as many leads as possible.

But with loft generation, it’s almost always better to create highly targeted campaigns to find the people who are ready to convert.

A small number of high-quality leads is better than a large quantity of people who are only half interested.

3. Be prepared to spend – and be patient

Pay per click campaigns for lead generation can be pricey. That’s because the rewards of a sale are so high. And as well as being prepared to spend, you may need to exercise some patience.

High value purchases such as loft conversion tend to have a longer than average lead-to-sales time. Leads need to weigh up their options and take the time to make sure the purchase is right for them.

That makes it important to…

4. Create a rigorous lead generation form

When someone clicks one of your ads through to your landing page, asking the right questions on your lead enquiry form can help you identify important details about the potential project.

For instance, you might ask what type of property your lead has, what their budget is, what sort of space they want to create with their loft conversion, whether they have obtained any necessary planning permission – and so on.

This gives you excellent intel on the potential project before you’ve even spoken to your lead – and can help you prioritise the order in which you follow up with the leads your pay per click campaign generates.

5. Follow up fast

Speed to lead is vital. You should follow up with any form submissions or phone enquiries as quickly as possible. Remember: yours may not be the only loft conversion company your lead is looking at. You’re paying a lot for your leads, so don’t miss your opportunity.

Quite literally, take the lead.

6. Conversion program

No matter how quickly you follow up, it’s likely your lead will need a little nurturing before they decide to book in their project with you.

Before you launch your first pay per click campaign, make sure you have a good conversion/lead nurturing process in place.

That will probably take the form of a sequence of emails that provide more information about your business, how you work and why you’re an expert.

7. Assert your expertise

Whether it’s your landing page, your follow up emails or your pay per click ads themselves, never miss an opportunity to assert your expertise. Your audience wants to feel reassured that you have the appropriate expertise before they allow you to perform major structural work on their home.

Membership of any relevant trade bodies – such as the Federation of Master Builders or the Association of Master Roofers – can be particularly persuasive. Likewise any case studies or customer testimonials are a good way to provide reassurance that you are a safe pair of hands for the project.

8. Niche down, go granular

Instead of promoting your loft conversion business in general, you may get results by creating campaigns based on different types of loft conversion – such as a campaign for home gyms, a campaign for home offices, a campaign for gaming rooms and so on.

It’s a good way of aligning your business with the intent of your leads. And it may help to bring down the cost of your pay per click campaign.

9. Scrutinise your performance data

No matter what pay per click platform you use, you will get lots of data on how your campaigns are performing. And it’s worth taking the time to look into it.

If you can deduce why certain campaigns are performing better than others, you can double down on the strategies that are driving the best results for your business – making your campaigns more effective over time.

Yes, it’s extra effort. But it’s likely to be rewarded. Because when your campaigns get more conversions, your business will get the same.

>>Why Facebook Conversions API is so crucial for advertisers

You’re busy, let us take care of everything

Hi, we’re Adbetter. Thanks for reading. We are an award-winning pay per click advertising agency. And we specialise in getting big –really big – results for our clients. Sounds good? Book a short strategy call and let us explain what you can expect within three months of working with us.

You may also be interested in:

>> Lead generation for roofing: how to find more customers
>> Advertising for roofing: 9 effective strategies to grow your business
>> A quick intro to roofing PPC – and how it can boost your business
>> Win new customers with Google ads for roofing companies
>> Build your profits with Facebook ads for roofing companies
>> TikTok ads for roofers: 10 tips for success