The most effective lead generation strategies for dentists
10-second summary:
- Lead generation essentially refers to any marketing activity designed to help you capture the attention of new customers.
- There are many strategies for generating new dental leads – but one of the most cost-effective is pay per click advertising.
- Pay per click advertising is accountable, generates high quality leads and it’s very easy to control your ad spend.
Lead generation for dentists can become something of an afterthought. Especially when you have a busy practice.
But if you have plans to expand your practice – or perhaps open a new surgery – then effective healthcare lead generation strategies will help you capture your share of the soaring demand for dental services.
The challenge is making sure your lead generation strategies are lean, mean and cost effective.
And there’s one lead generation strategy that, in our opinion, offers far more bite than the rest.
What is lead generation?
Let’s begin with the basics. Lead generation is essentially any marketing activity that could help you to capture the attention of people who may be interested in becoming your next patient.
There are many ways you can generate leads. New patient open days at your practice. Door-to-door flyering. Blogging and content marketing. Advertising on local radio and in print media.
Yet these traditional marketing avenues all have something in common: dead ends.
They require a significant investment of time and/or money upfront, with no guarantee of results. That creates uncertainty. And uncertainty can nibble and gnaw at business confidence.
Thankfully, there’s a better way.
Welcome to pay per click advertising
When it comes to lead generation for dentists, pay per click advertising presents a compelling proposition.
Here’s why:
- It’s accountable. As the name suggests, with pay per click advertising you only pay when someone clicks your ad.
- It generates highly qualified leads. After all, why would someone click your ad unless they were interested in your dental services?
- You build proprietary customer data. With pay per click advertising you can build your own first party customer data – nurturing your own relationship with every lead.
- It’s easy to control your spend. Pay per click platforms make it easy to control your ad spend. Expect options to automate daily, weekly, monthly budgets for each campaign. You can hit the pause button at any time and spending will stop immediately. And every penny you spend is accounted for in your performance data, which reveals how many leads you have generated across the duration of your campaign.
Lead generation for dentists: choosing a pay per click platform
Pay per click advertising enables you to approach lead generation and customer acquisition from two angles.
You can capture demand for your business. And you can generate demand for your business.
Allow us to explain.
With Google Ads you can get your brand in front of people at the precise moment they are searching for services that you provide – capturing people who are expressing a need for the dental services that you provide.
But you can use other pay per click platforms, such as Facebook Ads, Instagram Ads and TikTok Ads, to publish ads that raise awareness of your dental practice – generating demand among people who are likely to be interested through careful audience targeting.
Used individually, each strategy can get big results for your business. Used together, the results can be transformative.
Google lead generation ads for dentists
You may feel sceptical or out of your depth when you are just starting out with Google Ads for dental clinics.
But if you get it right, it’s no overstatement to say that you can drive many thousands of pounds – even millions – in revenue for your practice.
Toothsome returns indeed.
Our guide reveals everything you need to know to begin getting results and driving revenue – from creating your first campaign to tracking your performance and improving your results over time.
Facebook lead generation for dentists
How on earth can you get your ads to cut through the expansive white noise of Facebook?
Don’t worry. Your ads would never be served to people at random. And you don’t have to try and square the unsquarable circle of creating an ad that appeals to every one of Facebook’s three billion monthly users.
Facebook makes it easy to be incisor-sharp with your audience targeting – allowing you to serve your ads to people within a set geographic radius of your practice based on their age, online browsing activity and an awful lot more.
And for healthcare brands searching for new leads, Facebook can be surprisingly rich hunting ground.
Research from PwC shows that 80% of people use social media to find health information. And one-in-four internet users turn to social to research healthcare decisions.
The guides below have everything you need to know to get started.
- Facebook ads for dentists: get results and grow your business
- Facebook ads for orthodontists: a complete guide to success
The Adbetter difference
Hi, we’re Adbetter: a pay per click advertising expert that specialises in lead generation for dentists. We know the tactics that get results. We know what levers to pull and when. And we know how to drive significant revenue for our clients. (Just take a look at our case studies.)
Best of all, we may even be able to cover your ad spend. Ask us for a free proposal and we will outline a three-month pay per click lead generation strategy for your brand. That’s yours to keep. Then it’s your choice to work with us or walk away. Let’s get started.
>> Adbetter: officially an award-winning PPC agency
