Case Study
Wedding
World Kent
Wedding World Kent is a premier bridal boutique located in Folkestone, specialising in providing a wide selection of designer wedding dresses for brides of all shapes and sizes.
THE OBJECTIVES
Increase the flow of quality customers to the bridal shop, focusing on boosting in-person appointment bookings.
Achieve a revenue growth of at least 25% through increased bookings and high-quality customer engagement.
The Approach
Interactive Customer Experience: Developed a multistep Dress Finder tool that gamified the lead capture process. This approach allowed us to collect enriched customer data, including budget, wedding date, and style preferences, to better segment and prioritise customer interactions.
Google Ads Optimisation: We consolidated all Google Ads campaigns into one unified strategy to better consolidate conversion data. Separate ad groups were created to target specific search intents, such as plus-size, general wedding dress, and petite categories, ensuring more personalised ad experiences.
Post-Lead Engagement: Implemented options for online appointment booking and set up a sequence of email reminders over several weeks to maximise customer conversion into actual appointments.
THE RESULTS
6.1
x
ROAS
Achieved a return on ad spend of £6.10 for every £1 spent on ads.
+
57
%
Revenue Growth
Revenue increased by 57% compared to the previous year.
15.6
%
Conversion Rate
Significant improvement in click-to-enquiry conversion rate.
“Working with Adbetter has been fantastic for our business. We saw a steady flow of new appointments right after we started working together, which helped us achieve 57% revenue growth compared to last year. Their strategy was spot-on, and I couldn’t be happier with the results!”
KIRSTY STEWART,
MANAGER,
WEDDING WORLD KENT
MANAGER,
WEDDING WORLD KENT
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01
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02
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03
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Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB
Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB
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