Case Study

Limitless
Finance

Limitless Finance is an independent mortgage broker specialising in assisting clients with complex income structures, such as Restricted Stock Units (RSUs) and bonuses.

THE OBJECTIVES

Stabilise and reduce the rising cost per lead (CPL) in paid social campaigns, which had been increasing over the prior 12 months.

Expand the audience reach beyond a narrow selection of target companies to cast a wider net and improve scalability.

Improve overall lead quality and ensure more mortgages progressed to completion.

THE APPROACH

Created a wide variety of new campaign tests using static images, EGC videos, and animations to identify the best-performing combinations.

Optimised all lead forms by implementing best practices such as clear CTAs and seamless next steps, integrating direct call and callback booking options.

Expanded into new channels, including Meta, Google & Linkedin, and developed a completely custom funnel to reach different niches within the mortgage space and diversify traffic sources.

Implemented deeper funnel KPI tracking across each step of the sales process (meeting, agreement in principle, mortgage go-live) and built custom reporting to track performance across campaigns, channels, and testing variants.

THE RESULTS

-

26%

reduction in cost per lead (CPL).

+

100

leads per month consistently generated.

+

43%

lead to mortgage in principle (DIP) conversion rate (lead to pre-approval).

-

51%

reduction in cost per agreement in principle (cost per pre-approval).

-

83%

cost per sale

Brilliant team! They managed to reduce our cost per lead and give us great insights into our sales funnel. Highly recommend.

Max Hayden, Board Director,

Limitless Finance

Interested?

LET’S DO IT.

01

BOOK YOUR DISCOVERY CALL On an initial call we dig into your business to make sure we understand your current strategy, performance & goals. We establish & agree objectives and KPIs to measure success.

02

Get Your Free Audit & Proposal We deep-dive into your historical marketing data and outline a 90 day phase 1 strategy & action plan designed to hit objectives quickly and scale aggressively.

03

Launch With Us We’ll get to work right away and have your first campaigns live within 2 weeks. Nothing goes live until it is reviewed and approved by you to ensure it is on-brand.

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