Case Study
CPIC | Gwadar Click
Gwadar Click are a specialist property investment broker, focusing on opportunities in the Pakistan market
THE OBJECTIVES
Generate clients interested in investing in Pakistan off-plan property at an effective cost per lead and sale.
Improve performance & results compared to the previous testing and the current A/B tests running.
THE APPROACH
Built an interactive lead form with multiple fields allowing lead data to be enriched with information useful to the sales team, allowing them to identify hot prospects and respond with tailored opportunities.
Designed a range of bespoke direct-response creative including videos, static designs & animated motion graphics to increase clickthrough rates and decrease cost per clicks across the campaign.
Implemented a full-funnel approach retargeting prospective buyers with educational and informative content to improve conversion rates to sale.
THE RESULTS
+
10
Fields of information generated for each lead (including phone number).
x
2
Doubled conversion rates compared to previous campaign tests.
-
59%
lower cost per lead (CPL) than existing campaigns in an A/B test.
“Adbetter handled everything from creative strategy to a full funnel media buying plan across Facebook & Google Ads. They were able to design & build a full digital marketing campaign including all ads, copy & landing pages that has been delivering a consistent stream of new customers at a significantly cheaper cost than in previous testing.”
AQIB HASSAN, CCO
CPIC | GWADAR CLICK
CPIC | GWADAR CLICK
Interested?
PUT US TO THE TEST
01
BOOK YOUR FREE STRATEGY CALL
We dig into your business goals, your sales process, and what a good lead looks like for you. No pitch, just a conversation about whether we’re the right fit.
We dig into your business goals, your sales process, and what a good lead looks like for you. No pitch, just a conversation about whether we’re the right fit.
02
GET YOUR FREE PROPOSAL
We analyse your market and competitors and put together a clear plan with ROI forecasts. You’ll see exactly what we’d build, how it works, and what to expect.
We analyse your market and competitors and put together a clear plan with ROI forecasts. You’ll see exactly what we’d build, how it works, and what to expect.
03
LAUNCH YOUR CAMPAIGNS
Your system goes live within weeks. Leads flow directly to your sales team, fully qualified and in real time.
Your system goes live within weeks. Leads flow directly to your sales team, fully qualified and in real time.
Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB
Adbetter Ltd
6-7 St Cross St
London
EC1N 8UB
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