Strategies to get more water damage restoration leads

You have a challenge on your hands: finding more water damage restoration leads. Discover the marketing methods that work, and those that will leave you hanging out to dry. 

Imagine your business is right there at the top of Google when someone in your region searches for water damage restoration. In return you pay a small fee to Google if someone clicks through to your website.

That’s the basic premise of Google Ads. And they are an incredibly effective way of bringing more water damage restoration leads to your business. In this article we will discuss how Google Ads stack up against other ways to promote your business.

But first…

Skip to the part where you’re growing your business

You are ambitious. You want to grow your business. But you’re struggling to find the time for marketing. If only there was an expert who could take care of it for you, using award-winning expertise in pay per click advertising to drive a reliable stream of fresh leads to your business – and even covering your ad spend in the process. We’re that expert. Get in touch to arrange a discovery call and let us explain how we could boost your business sooner, rather than later. (Need more convincing? Try our case studies.)

“The Adbetter team are incredibly knowledgeable, very responsive, and true partners. They truly get the client’s POV and have implemented an excellent lead generation strategy for us that is paying off in spades. Highly recommend!”

– Manya Klempner, Founder, The Boxing House

The challenge of finding leads for water damage restoration

Good marketing isn’t easy. But your industry faces particular challenges. You see, you either need water damage restoration, or you don’t. It’s not something you can persuade people to buy. And it’s not something people aspire to get in the future – like a fancy sports car or a luxury holiday. Nope, water restoration services are something you never want and hope you never need.

It’s why it’s so difficult to get results via traditional marketing.

Here are some avenues you might have tried.

6 ways to find water damage restoration leads

Commercial partnerships  

Do you know who gets to talk to a lot of people whose properties have been damaged by water? Insurers. And it’s in insurers’ interests to get that damage repaired as quickly and effectively as possible. It’s a no-brainer to make sure they are fully aware of the services you offer.

The same applies to partnering with plumbers, who also see more than their fair share of water damaged properties – and will likely be grateful to have a reliable service on speed dial when needed.

Go network.

Referral programs

Yes, you can try to incentivise previous customers to recommend your services to their family or friends. But there’s that problem again. People only buy water damage restoration when they really need it.

Ads in local media

An ad on state radio. A flyer on the wall at the community centre. An advertorial in the local paper. All perfectly reasonable marketing avenues. But the chances of someone seeing/hearing your ad at the exact moment they need your services is…well, miniscule.

Maildrops

What about going door to door with a flyer enlightening the community about your services? Sure, good idea. With any luck your flyer won’t get thrown away immediately – and instead will sit in a drawer for a couple of years along with out-of-date menus for local takeaways. Then when someone actually gets water damage, they’ll most likely…go to Google.

SEO and content marketing

SEO and content marketing can take you far, certainly giving your business more exposure when done correctly. But no matter how good your SEO is, it won’t help you outrank the ads at the top of Google. And that’s where most of the clicks go when people search for water damage restoration.

Social media

You’ve heard all the snake oil marketers espouse the merits of growing your business on social media. And sure, it can work for many different types of business. But unless your content is uniquely entertaining, you have to wonder how many people are going to get their kicks by connecting with a water damage restoration company.

The benefits of Google Ads for water damage restoration leads

The marketing strategies above have one thing in common: uncertainty. They are based on hit and hope. And hit and hope isn’t a reliable business strategy. Especially when there are tools like Google Ads, which allow you to serve ads only to people who are highly likely to be interested in your services.

Here are three reasons we think Google Ads are perfect for finding water damage restoration leads.

1. Target at the point of need

With Google Ads you can get your business to the top of the results when someone searches for services that you provide. You make your business practically unmissable, right when it matters most.

2. Accountable ad spend

You don’t have the freedom of an infinite marketing budget. And what you do spend has to get returns for your business. With Google Ads you only pay when someone actually clicks your ad – and if they’re clicking, there’s a good chance they’re interested in your services.

Contrast that with advertising on local radio or on a billboard or in a magazine, where you pay for the placement regardless.

3. It’s easy to control

Pay per click can summon anxieties about your spend running out of control. But you can set daily, weekly or maximum spending limits – after which your campaign will stop being served. You can also pause your campaign at any time if it’s working a little too effectively and you find yourself with a backlog of work.

Tips for succeeding with Google Ads for water damage restoration

Keen to see how easy it could be for you to begin getting results with Google Ads? Then you need our other article, which has a bunch of practical tips to help you get started.

>> The best way to win water restoration leads

Skip to the bit where you’re driving revenue

There’s no doubt that Google Ads, done properly, have the potential to transform your business revenue. But it can take a lot of time – and money – to get your campaign firing correctly if you are new to advertising via Google. (If you’re interested, here’s how we do it.)

If you want to skip to the bit where your campaigns are optimised and driving a reliable flow of leads to your business, you’ll want to work with an expert. Like us! Get in touch and let’s arrange a short discovery call. We may even be able to cover your ad spend. Or try some case studies for an idea of the results you can expect.