Lead generation for roofing: how to find more customers

Okay, you’ve heard about lead generation for roofing. But what exactly is it? And how can it help you grow your business?

You have lofty ambitions for your roofing company. More customers, more bookings, more cash in the bank. But to get those results, you need a steady flow of new jobs. That’s where lead generation comes in. It’s all about getting your business in front of people who need your expertise.

Send your profits through the roof

What if we said we could pay for an ad campaign that drives profits for your roofing company?  

We are an award-winning pay per click advertising expert. And we specialise in generating big returns for our clients. (Just take a look at our case studies.)Find out how we get results. Or get in touch to find out how we could help you grow your business too. You won’t regret it. That’s a promise.

“The Adbetter team are incredibly knowledgeable, very responsive, and true partners. They have implemented an excellent lead generation strategy for us that is paying off in spades. Highly recommend!”

– Manya Klempner, Founder, The Boxing House

What is lead generation in the roofing industry?

Lead generation is a type of advertising that focuses on generating ‘leads’ for your business. By leads, we mean potential customers who have a need for the services that you provide.

Traditional lead generation activities include things like flyering, going door to door, advertising in local media or radio, putting a note on a community noticeboard – that sort of thing.

But thanks to the internet, lead generation has come a long way. And the best way to get results with lead generation for roofing is to use pay per click advertising.

You’ll have seen these ads all over your favourite websites and social media. The sponsored listings at the top of Google? They are examples of pay per click ads too.

Pay per click ads are great for roofing companies for the following reasons:

·   They’re cost effective. You only pay when someone clicks – and why would they click unless they were interested in your services?

·   They get results quickly. When your campaigns are set up correctly, you can start generating returns within days.

·   You can find the right people. Thanks to clever audience targeting tools, you can make sure your ads are only shown to people who are likely to need your roofing expertise.

·   It’s easy to control your ad spend. You can set daily spending limits and pause your campaign at anytime to freeze your spending.

What’s the best platform for pay per click for roofers?

The pay per click landscape is vast – encompassing many different platforms such as YouTube, TikTok and hundreds of millions of websites.

But if you want a professional opinion, the best place to start with lead generation for roofing is Google Search and Facebook.

Get set for success with the articles below.

>> Win new customers with Google ads for roofing companies
>> Build your profits with Facebook ads for roofing companies

Setting up your landing pages – a few tips for success

Okay, we need to talk about landing pages. That’s the name for the page your lead lands on when they click your ad.

Here are some tips for getting them right. (Or just ask us to take care of them for you.)

·   Get specific. If someone clicks on an ad for a roofing company in Rochdale, the landing page you take them to needs to be hyper-focused on that. The design. The messaging. The branding. All of it needs to follow perfectly from the ad that’s been clicked. Each ad should have its own unique landing page. That makes it easier to track the performance of your campaigns.

·   Aim to capture data. The main goal for your landing page is to generate enquiries from your lead. You can do this with a simple form. Once you have a name and an email address or phone number for your leads, you can target them with additional marketing.

·   Find out what type of service they need. You can also use your form to find out what type of service each lead is looking for – such as replacing tiles, repairing a leak or something bigger. This information will help you prioritise the leads you follow up with first.

·   Utilise social proof. Reviews from previous customers are a great way to build trust in your services.

Follow up as soon as you can

It’s honestly bonkers how frequently businesses will pour time, effort and money into a lead generation campaign, then fail to follow up with the leads they gather.

What a waste of time!

Once a lead completes your form, you should be reaching out as quickly as possible – ideally within an hour or so. They may be researching other roofing companies, so don’t miss your opportunity.

Take the time to get a process in place before you launch your campaign.

You don’t want the marketing equivalent of blocked gutters.

Track your performance

If you’re serious about driving big revenue from your lead generation campaigns, you need to become a little data obsessed – diving into your ad performance data and finding trends in what’s working and what isn’t. That way you can double down on ad performance and optimise your results over time.

Or…

…let us handle everything for you

Much like your roofing, this lead generation stuff goes over a lot of people’s heads. It takes time to get set up for the big results. And time isn’t something you’re blessed with.

So let us take care of everything. This is what we specialise in. And we are so confident in our expertise that we may even offer to cover your ad spend.

Get in touch to arrange a short discovery and let us explain the type of results you can expect within a few months of working with us.

You may also be interested in:

>> Win new customers with Google Ads for roofing companies
>> Build your profits with Facebook ads for roofing companies
>> Solar advertising: making your budget work for your business
>> Solar Google ads: strategies for scorching returns
>> How to succeed with Facebook ads for solar companies

Frequently asked questions