TikTok ads for roofers: 10 tips for success

You want to get more business, but is it possible to get results with TikTok ads for roofers? Let’s find out.

TikTok may not be the first place that springs to mind when you think about advertising platforms to promote your roofing business.

But it’s a platform with some serious reach in terms of numbers. And in the right circumstances, there’s a compelling argument that suggests you may be able to get big results with TikTok ads for roofers.

Let’s dive in.

One quick thing before we start…

You want your roofing company to be successful. Profitable. A reliable source of income. And we can make it happen. How? With pay per click advertising. We create award-winning campaigns that get huge results for our clients. Here’s how it works. Here are the results we get. And here’s how you can get in touch to arrange a short discovery call to find out what we could do for your roofing company.

“The Adbetter team are incredibly knowledgeable, very responsive, and true partners. They have implemented an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!”

– Manya Klempner, Founder, The Boxing House

Can TikTok ads for roofers get results?

Yes, you can get results and drive revenue with TikTok ads for roofers. But if you are new to pay per click advertising, it’s best to get started on Google Search and Meta (that’s Facebook and Instagram).

It’s easier (and faster) to get results on these channels. They provide better audience targeting. And it’s less resource intensive to get your campaigns working effectively. Meta and Google have been collecting audience data for far longer than TikTok has, so it’s easier for the algorithm on those platforms to zero in on people who are highly likely to be in need of your roofing expertise.

In short: it’s usually better for roofers to begin advertising on Google Search and Facebook/Instagram. But there are some compelling benefits to running pay per click campaigns on TikTok.

Let’s take a look.

Your audience is there

There’s a perception that TikTok is full of kids doing silly dances. But with over1.5 billion monthly users, TikTok now has an incredibly rich and diverse user base – including the type of people who require roofing services.

Your competitors aren’t there

While TikTok’s users have surged upwards, many brands are still lagging behind. It remains relatively unchartered territory for a lot of businesses. And it’s unlikely that your competitors are there trying to muscle in.

It’s affordable

Because it’s less competitive, TikTok tends to be cheaper to advertise on than Google and Facebook.

TikTok ads for roofers: 10 tips for winning work

Keen to advertise your roofing company on TikTok? Here are ten tips for getting it right.

1. Try organic posts first

TikTok is a unique social media channel. Take the time to get used to the platform before you begin pushing ads. It’s a good idea to start posting your own organic content to see what gets the best engagement. That will give you an idea of where to start with content for your ads – and you can even use one of your organic posts as an advert using the Spark Ads feature.

2. Experiment with different content types

Like we said, TikTok is unique. Experiment with different types of content to see what resonates. A recent study from Adobe suggests that tutorials are one of the most popular types of content on TikTok – so you might consider some basic tutorials about basic roof maintenance, with the implication being that for anything more intricate it’s best to call in the experts.

You might also consider:

·   A day in the life of a roofer

·   Before and after comparisons

·   Drone footage of local areas

·   Case studies

It’s also worth remembering that TikTok is extremely trend based. If you can find a way to latch onto the latest trend in a way that doesn’t look too try hard, you may find yourself getting lots of attention.

3. Go unpolished

You don’t need Hollywood production to get results on TikTok. In factresearch shows that TikTok users feel closer to brands that publish unpolished content. So don’t fret about a rough-and-ragged approach.

4. Embrace geotargeting

TikTok puts some powerful audience targeting tools at your fingertips – including geotargeting. That means you can make sure your ads are only displayed to people in certain postcodes or regions. After all, there’s no point serving your ads to people in Salisbury if your roofing company is based in Scarborough.

5. Be prepared to create a lot of content

TikTok is hungry for content. Ads fatigue quickly – usually within a few days versus six weeks or more on Facebook. Be prepared to create a lot of advertising material. (Or get us to do it for you.)

6. Utilise ‘Instant Forms’

Traditionally, pay per click campaigns work like this. Your ad contains a link to a special landing page on your website that has a form allowing your lead to make an enquiry about your roofing services.

With TikTok you can take a bit of a short cut using Instant Forms. This allows TikTok users who see your ad to tap a link and complete an enquiry form without leaving the app. This has two advantages:

1. It’s likely to generate more leads because it’s easier for your target audience to leave their details – after all, they don’t have to leave the app.

2. It saves resource for you – there’s no need to create extra pages on your website.

7. Get the right keywords in place

TikTok has a built-in search engine. Andyounger audiences increasingly prefer it to Google. It’s not unlikely that people might search for a roofing company using TikTok. That means it’s important to make sure you have the right keywords in your TikTok bio – such as ‘Roofing company in [location]’. TikTok also includes the words used in video subtitles in its searches. Worth keeping in mind

8. Track your campaign data  

TikTok will give you lots of useful data about how your advertising campaigns are performing. It’s worth paying close attention. Because if you can identify what’s getting results, you can double down your efforts and improve the returns your campaigns are generating.

9. Follow up fast

We don’t need to tell you that when someone needs a roofer, they tend to need them pretty urgently – particular if they have a leak or are a victim of storm damage. It’s important that you follow up on any enquiries your campaign generates as quickly as possible. Your potential new customer may be actively researching other roofing companies besides yours. Don’t miss your chance.

10. Utilise TikTok Pixel

If you add TikTok Pixel to your website – it’s essentially just a short line of code – then you can share custom content on TikTok to people who have visited your website and/or made an enquiry with your business. That can be really useful in terms of encouraging someone who has got in touch with you in the past to pick up the phone again.

Go it alone…or let us take care of everything for you

You don’t need a marketing degree to get started with TikTok ads for roofing. In fact if you have already published pay per click ads on Facebook or Instagram then you will find TikTok’s ads dashboard pleasingly familiar.

However, to get a campaign that reliably drives a consistent stream of new customers to your business, it’s best to work with a pay per click expert – like us! We are an award-winning performance marketing agency. And we create campaigns that get big results for our clients.

Get in touch to arrange a short discovery call. We will outline what you can expect within three months of working with us.

You may also be interested in:

We’ve written some other articles about roofing…:

>> Lead generation for roofing: how to find more customers
>> Advertising for roofing
>> Win new customers with Google ads for roofing companies
>> Build your profits with Facebook ads for roofing companies

…and there’s more about TikTok too:

>> Is TikTok good for lead generation?
>> The best way to advertise on TikTok
>> Developing a successful TikTok marketing strategy
>> TikTok vs Instagram: which is best for paid media advertising?