When it comes to boiler lead generation, getting results might be easier than you first thought.
You get a good flow of business through word of mouth. You do a bit on social media too. But your business needs more than that to thrive.
To reach the next level of revenue, you need a reliable way to find leads.
And not just any leads. Leads that convert.
This short article outlines why pay per click advertising (PPC) could be everything you’ve been looking for.
Skip to the bit where you’re making money
We specialise in pay per click advertising. And we get big results for our clients. Get your free proposal and we will lay out what you can expect within three months of working with us.
“The Adbetter team are incredibly knowledgeable, very responsive, and true partners. In our first conversation, I was so impressed with their command of KPIs and statistics; they truly get the client’s POV. They are business-minded, which is oh-so-rare in this industry. They have designed (and implemented) an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!”
Manya Klempner, Founder, The Boxing House
Why use PPC advertising to generate boiler leads?
- It’s accountable – As the name suggests, with pay per click you only pay when someone clicks your ad. And why would someone click unless they were at least partially interested in your services?
- Capture demand, nurture demand – The breadth of pay per click gives you many options as a marketer. You can use Google Ads to capture leads at the precise moment they are searching for services that you provide. And you can use Facebook Ads, Instagram Ads and other social media platforms to raise awareness of your services to an audience that may need your services in the future.
- It’s easy to control your spend – With pay per click it’s easy to control your ad spend. Expect options to automate daily, weekly, monthly or maximum budgets per campaign. You can hit the pause button at any time. And every penny is accounted for in the performance data.
Boiler lead generation: 5 tips for success with pay per click
1. Go where you want to work
Pay per click advertising gives you the ability to target audiences in lots of different ways. But perhaps the most important for boiler lead generation is the ability to target by geographic location.
With pay per click advertising, you can set your ads to display in certain geographic locations only. So target the locations where you are willing to work. Set a radius around your HQ. Or target specific parts of the country.
If you are based near Gatwick, you may not want to go and repair a boiler in Glasgow…
2. Be there at the moment that matters
When someone’s boiler breaks down, it’s a big problem for them. And they are most likely going to turn to Google to find someone who can take that problem away.
By investing in pay per click advertising you can make sure your business is at the top of the search results at the moment that matters: when someone is in need of your services and ready to pay.
3. Drive a more passive awareness of your business
Not everyone needs your services right now. You can run pay per click activity across popular channels like Facebook and Instagram to drive a more passive awareness of your business and the services you provide.
Create separate campaigns for each of your services – such as boiler repair, servicing and installation. And think about how you can use audience targeting creatively to secure new business.
For instance, by targeting landlords or estate agents you can potentially connect with an audience who have a legal obligation to make sure their tenants’ boilers are serviced once per year.
4. Remember your reader
You’ve invested a lot of time, energy and graft into your business. But the person on the other end of your advertising isn’t bothered about that.
They want the answer to a problem. They want to know you’re competent and can get the job done without them having to remortgage their house to pay for your services.
Approach your ads from the perspective of your reader – and how your expertise can benefit them.
5. Be prepared to dive into data
The most important part of your ad campaign is the performance data it gives you. Take the time to interpret it correctly and you will reveal the strategies that are giving you the most success.
Then you can double down on the strategies that are getting results, and ditch the stuff that isn’t working.
Let us bring more leads to you
Getting your boiler lead generation ads working effectively can take time. We specialise in helping businesses make quick successes of their paid media campaigns.
We know what strategies to use. We know what levers to pull. And we know how to utilise advanced campaign tracking to continually optimise your campaign for revenue growth.
If you’d like to know more about the difference we could make for your business, ask for a free proposal. We will outline a three-month paid media strategy for your business – and we may even offer to cover your ad spend. Let’s get started.
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