A quick intro to roofing PPC – and how it can boost your business

Roofing PPC: get it right and you can bring a steady flow of new customers to your business – month after month. Let us explain how.

It’s a simple fact. For your business to thrive, you need a steady supply of new customers. Roofing PPC – that’s pay per click advertising – makes it easy to connect with potential customers at the exact moment they are showing interest in the services that you provide.

Get your home improvement lead generation strategy right and you can expect a healthy pipeline of work. One that brings more security – and revenue – to your roofing business. Beaming.

Let’s discuss the ins and outs of roofing PPC.

One thing before we start…

You don’t need to be a marketing expert to get started with pay per click advertising. But it’s easy to waste a lot of time and money while you’re getting the hang of it. So let us take care of everything for you. We are pay per click experts who specialise in driving demonstrable ROI for our clients. Just take a look at our case studies. Or get in touch to arrange a short strategy call and let us outline what you can expect within three months of working together. 

“The Adbetter team are incredibly knowledgeable, very responsive, and true partners. They have implemented an excellent digital marketing & lead generation strategy for us that is paying off in spades. Highly recommend!”

– Manya Klempner, Founder, The Boxing House

What is roofing PPC?

PPC stands for pay per click advertising. And whether you know it or not, you’re already familiar with pay per click ads.

The sponsored results at the top of Google? Pay per click ads.

The ads you see in your feed on Facebook? Pay per click ads.

The ads at the start of the YouTube video your mate sent you? (Yep, you guessed it.) Pay per click ads.

And that barely scratches the surface.

What’s exciting about PPC is how effectively it can help you find new customers. There are certain industries – and roofing is one of them – where PPC really can help you to transform your business revenue.

Here are some of the benefits of roofing PPC.

What makes roofing PPC so effective?

Here are six quick reasons.

1. PPC gets results!   

When you spend money on adverts, you want to see some return. Good news. PPC is one of the most accountable forms of advertising on the planet. Of course, it works better for some industries than others. But PPC for roofing is capable of generating big, big returns.Get in touch for a strategy call and let us tell you what you can expect within three months.

2. It’s cost effective

The clue is in the name. With pay per click advertising, you only pay when someone clicks one of your ads. And if someone clicks an ad about roofing services, it’s a fairly clear sign that they’re interested in roofing services. Right?

That’s very different from traditional forms of advertising – such as ads in magazines or on television – where you pay for the placement, regardless of whether it generates any interest in your business.

3. It’s easy to find the right roofing leads

With pay per click advertising, you get access to really clever audience targeting tools. Used correctly, you can make sure your ads are only shown to people who are highly likely to be interested in your roofing services – perhaps because of the websites they’ve visited or the type of search queries they’ve made. The flipside of that is that it’s easy to make sure you don’t waste your time serving ads to people who have no need for your roofing skills.

4. Target your roofing ads by location

Let’s be honest. If your roofing company is based in Luton, there’s not much point paying to serve your ads to people who live in Leeds. You can use pay per click advertising to make sure your ads are served only to people within a set radius of your geographic location. Or target the postcodes where you would particularly like to work. It’s easy to sort within a matter of clicks.

5. It’s easy to see what’s getting results

When you run pay per click campaigns, you get clear data on how your campaigns are performing. That gives you the chance to spot trends in the ads that are working best – so you can ditch the stuff that isn’t working and double down your efforts with the ads that are. If you’re prepared to look into your data, there’s a good chance your PPC campaigns will get more effective over time.

6. It’s easy to control your spending

No worries about overspending. Set daily, weekly, monthly or maximum budgets for your PPC campaigns – and hit the pause button whenever you want a breather.

PPC for roofers: 6 tips for winning new customers

Okay, so the benefits of roofing PPC are obvious. Here are six tips for creating campaigns that bring new customers to your door.

1. Choose the right channel

The best places to start with roofing PPC is Google Search – paying to get to the top of the search results when someone in your area searches for services that you provide. That’s the low hanging fruit. These people clearly need your expertise – and they’re ready to pay for it. It’s a no brainer to make sure yours is the first business they see.

Another PPC channel worth exploring is Facebook. Okay, the people here may not have an immediate need for your services. But it’s a good place for getting your name in the minds of your local community and sharing ads that educate your audience on the need for regular roof maintenance to prevent costly repairs later on.

>>Win new customers with Google ads for roofing companies
>>Build your profits with Facebook ads for roofing companies
>>TikTok ads for roofers

2. Choose the right keywords (and the wrong ones)

If you want to succeed with Google ads for roofing, it’s necessary to do a little detective work. In a nutshell, you have to try and anticipate what your audience might search for when they’re looking for the services that you provide. Then you need to tell Google, yes please, I want to appear in the search results when people in my region run these searches.

If you want some help, use Google’s free keyword planner.

At this point, a big word of warning. To run a successful roofing PPC campaign on Google, you need to learn about negative keywords. These are words that, when included a search, will PREVENT your ad from appearing.  

Why would you want that?

Well, let’s say you’ve specified ‘roof repair’ as a term you want to rank for in your region. That would mean when people search for ‘DIY roof repair’, ‘roof repair step by step’ or ‘roof repair instructions’, you would appear in the search results. The problem is, these people clearly don’t have much intention of going to an expert like you – and instead are looking to try and repair their roof themselves.

Adding terms like ‘DIY’, ‘step by step’ and ‘instructions’ to your negative keywords will make sure you don’t waste time (and potentially money) serving your ads to people who have no intention of buying your services.

3.  It’s not about you   

This is a key point. Lots of businesses seem to think advertising is just shouting about how good they think they are. Wrong. Think about the person who finds your ad, what they are looking for, how they’re feeling. That’s the best starting point for creating a message that resonates.  

4. Assert your roofing expertise

For most people, their home is their most prized asset. And when they are in need of spending a not-insignificant amount of money on it, they want to feel confident that they are working with an expert. Make sure your campaign works to assert your expertise, including membership of any relevant industry bodies – such as the Federation of Master Builders or Association of Master Roofers.

5. Follow up fast

When people need a roofing company, they tend to really need a roofing company. Repairs to structural damage are something people need sorting pronto. Make sure you respond to any leads generated by your PPC campaign as quickly as possible. It’s likely your leads will be looking for quotes from your competitors too.

6. Monitor your performance data

We’ve said it once, we’ll say it again. When you run a pay per click campaign, you get clear data on how your campaigns are performing. Take the time to dig into it and you may be able to identify a certain ad, with a certain type of message that’s getting the best results. Who knows what performance secrets are hiding in the eaves of your data? Making the effort to look into this stuff could transform your campaign.

Is it worth working with a PPC expert?

Let us ask you this. Would you hire a plasterer to repair your roof? Probably not. You know that roofing is a specialism. And without the right expertise it’s easy to make costly mistakes. It’s the same with lead generation for home improvement businesses. Sure, you could go it alone. But an expert – such as Adbetter – can get your campaign set up, optimised and driving leads to your business, without you lifting a finger.

Sounds good? Book a short strategy call and we will outline the results you can expect within three months of working with us.

You’re used to building things that go over people’s heads. We will make sure PPC doesn’t go over yours.

You might also be interested in:

>> Advertising for roofing: 9 effective strategies to grow your business